20 Dec 2001
| by KATIE KROHN, Marketing assistant, Spencer London
Even though luxury goods are not in particularly high demand at the
moment,the design of Penhaligon's perfume bottles will continue to charm
onlookers.
In particular, the design of Bluebell ...
labelling and bottle design manage to encapsulate a part
of history without being old-fashioned or boring ...
13 Dec 2001
| by MARTIN ANDERSON, Chairman, BDH/TBWA
It has survived political correctness and women's lib and, thanks
to the likes of Bridget Jones, is making a comeback. But it is about as
far from 'big knickers' as you can get and girls fell over themselves in
the 60s to be part of the ever multiplying family.
The Playboy Bunny, despite...
13 Dec 2001
patterns. One result was a 5% saving on print costs through changing the
packaging design system from ...
several years of refocusing itself as a brand design business,
plus changes of ownership and senior ...
good year. "We are not a branding and design company," she says.
"Everything we do here is about ...
07 Dec 2001
| by JEREMY WHITE
, on the PlayStation 2.
The campaign is designed to create a high-tech treasure hunt around
town. The "Eco ...
TargetNMI designed the SMS campaign.
The SMS campaign was created by Carsten Boers and Karine Masse from
Flytxt and Julian Ireland from Target-NMI.
Alex Flynn of TargetNMI designed the posters ...
06 Dec 2001
| by PAUL TULLO, Executive creative director, Tullo Marshall Warren
In this day and age of high-speed information access, laptop
computers, ISDN, WAP and chips with everything, it's reassuring to know
that there are products that still rely on design and engineering to
deliver their functionality.
The Sole Mio Radiant compact heater (outdoor garden heater to you ...
29 Nov 2001
| by JO SMITH, Client services director, The Information House
Having survived for more than 135 years, The Red Cross logo must be
one of the most recognised symbols in the world.
Not many logos can claim such a history without at least one overhaul
and redesign. Pretty good for a logo that's been around since the
organisation's inception in 1863....
29 Nov 2001
| by KEN GOFTON
Design consultancies specialising in corporate events are starting
to recognise that set design ...
not so much the case in the past. The distinction is blurring
between the design of stands and corporate events. Units designed for
the first are being used for displays at the second, giving better ...
23 Nov 2001
GOLD
Title: Fiat Punto
Agency: D'Arcy
Author: Daniel Taylor
Creative Director: Nick Hastings
Art Director: Dave Godfree
Copywriter: Mark Waldron
Client: Fiat Auto UK
Product: Fiat Punto
So as not to alienate either female or male Punto drivers, planning
arranged for two separate...
22 Nov 2001
| by JOHN TOWNSHEND, Creative director, Rapier
I love Pret A Manger. I love the service. I love the shop design.
The star. The typeface. The Lemon trickle cake.
But what I love most is the way that Pret uses every element of its
packaging to reinforce the quality of the food and service.
For example, when you buy a cinnamon ...
15 Nov 2001
| by ANDY ANNETT, Managing partner, Liquid Communications
Fountain pens are heading the way of quills and are almost
obsolete.
A by-product of technology's impact on our daily lives is that we are
less used to writing by hand. If we do, it tends to be scribbled notes
for our own personal benefit, signing the occasional formal letter,
cheque...