14 Dec 2001
| by JONAH BLOOM
revenues of 14bn.
Klaus Kleinfeld, CEO designate of Siemens USA, told PRWeek: 'We are
looking ...
14 Dec 2001
| by ED SHELTON
Client: Adidas
PR Team: Hill & Knowlton with in-house support
Campaign: 'Fevernova' World Cup football launch
Timescale: Ongoing
Budget: Undisclosed
Although all are round, footballs are not all the same. Different
designs have different characteristics and technology is moving forward ...
14 Dec 2001
| by JEREMY BULLMORE
hand him his coat in reception, give him, with the compliments of
the agency, a specially designed ...
14 Dec 2001
| by ED SHELTON
: 'Strong words have
been issued today. Quite rightly they are using language designed to get
people ...
14 Dec 2001
| by LARRY BARKER, the creative director of BMP DDB and RONNIE
BARKER, currently resting in Oxford
Foundation Young Designer of the Year
Awards
Agency: Bartle Bogle Hegarty
Writer: Nick O ...
14 Dec 2001
| by MediaWeek
designed by Toulouse Lautrec, used to take his own eggs to ensure he received a top-class omelette ...
14 Dec 2001
| by MediaWeek
in the real world. The huge amount of resources that were wasted in fruitless investments designed to take ...
14 Dec 2001
| by MediaWeek
that there is always fresh thinking. It pays no fee for its frequencies precisely because it is designed to be a ...
13 Dec 2001
| by MARTIN ANDERSON, Chairman, BDH/TBWA
It has survived political correctness and women's lib and, thanks
to the likes of Bridget Jones, is making a comeback. But it is about as
far from 'big knickers' as you can get and girls fell over themselves in
the 60s to be part of the ever multiplying family.
The Playboy Bunny, despite...
13 Dec 2001
patterns. One result was a 5% saving on print costs through changing the
packaging design system from ...
several years of refocusing itself as a brand design business,
plus changes of ownership and senior ...
good year. "We are not a branding and design company," she says.
"Everything we do here is about ...