to remove filtersDIRECT: Barclays chief departs to start up consultancy
13 Dec 2001 | by MARK KLEINMAN
designed to aid consistency across its communications and provide a smoother relationship between ...
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ANALYSIS: Will Equitable draw breath from PR? - One of 2001's most engaging corporate reputation challenges came in the form of troubled mutual insurer Equitable Life. Ed Shelton assesses the damage
14 Dec 2001 | by ED SHELTON
: 'Strong words have been issued today. Quite rightly they are using language designed to get people ...
M&S to add credit card in loyalty bid
05 Dec 2001 | by Mark Kleinman,
loyalty scheme designed to drive customers into M&S stores.
CAMPAIGNS: Sponsorship PR - Motty link-up aids Premier League deal
30 Nov 2001 | by PETER SIMPSON
Client: Barclaycard PR Team: Lexis PR Campaign: News creation for Barclaycard Premiership Timescale: October Budget: Undisclosed Barclaycard took over sponsorship of football's FA Premier League from Carling this year and appointed Lexis to handle PR on a brief designed to establish ...
Reuters closes TV service
28 Nov 2001 | by Claire Billings,
of cost-cutting measures designed to help the company achieve savings of 220m by the end of 2003.
STOP PRESS: Egg poaches ex-Selfridges marketing head
22 Nov 2001
and Mia Sable as head of internal design. ...
CAMPAIGNS: Fashion link for Britannic Money move - Brand Awareness
09 Nov 2001 | by MARY COWLETT
Week (LFW) in February, Lansons decided that Britannic should sponsor a young British designer ... of conceptual art and not a PR stunt, a series of money garments were designed and fashion theorist Judith ... of coverage during LFW of any designer, while demand for his collection outstripped his capacity to supply ...
CLOSE-UP: LIVE ISSUE/EGG - Egg appoints Mother for an image beyond quirky. Despite its brand success, Egg is keen for a different image, Jenny Watts writes
02 Nov 2001 | by JENNY WATTS
, designed to take advantage of the normal increase in volumes in the month, failed because of the US ...
MEDIA FORUM: Should financial ads still have to carry warnings? - The IPA is urging the Government to abolish the wealth warnings on financial ads. What are the implications for advertising?
26 Oct 2001 | by ALASDAIR REID
. But wealth warnings arguably hurt everyone, even the people they are designed to protect. There is research ...
NEW MEDIA: AA Insurance site sets battle of the sexes challenge
25 Oct 2001
design agency Abel & Baker. Zenith Interactive will distribute the campaign virally to its target 25 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
