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MEDIA: Websites launch for healthcare PROs

, in addition to news. Durexhealthcare.com is designed as a global resource for healthcare ...

Sony violates rules on children's ads

specifying that "advertisements should be designed and presented in such a way that it is clear ...

Lee Garfinkel joins D'Arcy as creative chief

interviews with directors Joe Pytka and Prasoon Pandey, as well as design legend Massimo Vignelli ...

Red Door picked to launch Bayer Vardenafil drug

Red Door Communications has been appointed by pharmaceutical giant Bayer to handle PR for the pre-launch and launch of Vardenafil - medication designed to improve erectile function. The appointment, made following a three-way pitch, sees Red Door scoop the account, which will run ...

GLOBAL ROUND-UP: News in brief

VIENNA: Austrian agency PBK has been hired by the Doctors' and Pharmacists' Chambers to design a campaign urging the population of Vienna to sign up for a free annual health check. The service is available to those over the age of 19, but according to healthcare bodies, only eight per cent of people ...

Consolidated to help drugs firm Napp fight OFT ruling

Drugs company Napp Pharmaceuticals has drafted in Consolidated Communications (CCM) to help its appeal against a landmark competition ruling. Under-fire Napp is the first company to fall foul of new rules designed to halt the abuse of market domination. The Office of Fair Trading brought ...

TOP 50 HEALTHCARE PR: PR remedies - While healthcare PR has been in the headlines recently, Adam Hill finds a customer-focused approach plus greater client/agency affinity is changing pharma companies agendas

maintenance designed to protect chemists has been wiped out at a stroke. 'It is a victory for consumers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.