07 Dec 2001
The agency will launch a campaign consisting of two microsites designed
to enhance the image of the brand internationally. Both microsites will
go live this week.
The first microsite is at www ...
.
This microsite is aimed at the loyal fans of the brand and is not
designed to engage new customers ...
06 Dec 2001
Janet Reger, the lingerie and nightwear brand, has launched its
first e-commerce site at www.janetreger.co.uk to challenge competitors
such as Agent Provocateur. Web design agency Reading Room overhauled the
previous content-only site. It now offers a gift-wrap service and
overnight delivery as well as a shopping hints ...
06 Dec 2001
| by MARK KLEINMAN
Dorothy Perkins, the women's fashion retailer owned by Arcadia, is
launching its first TV advertising campaign with a 1m push
designed to position the chain as the shopper's friend.
The ads ...
Bunch' and
'Charlie's Angels', designed to emphasise qualities such as fun and
friendliness ...
29 Nov 2001
into the style press. First
impressions are good. The design is clean and contemporary.
The sections ...
23 Nov 2001
| by CAMILLA PALMER
.
The photographer was Mark Guthrie and the typography and design was by
Dave Jenner. Media planning and buying ...
22 Nov 2001
| by SHARON GREAVES
the
garments in public?
The answer from specialists that source, design and manufacture
promotional ...
. This
involved designing a layered outfit comprising black trousers in a
high-performance fabric, a silver body ...
be
manipulated, and colours.
Most suppliers, however, offer a full design service in-house and
provide ...
22 Nov 2001
| by DANIEL ROGERS and MARK KLEINMAN
" and it would
continue to sell Levi's products along with other designer goods.
Although the ruling ...
20 Nov 2001
| by Sylvia Westall,
announced plans to fill its stores with 150m worth of discounted designer goods in the run-up to Christmas ...
16 Nov 2001
| by Claire Billings,
on how to get their look. It will also feature a spotlight on top designers and competitions to win a ...
16 Nov 2001
Lacoste, the French designer label, has appointed G3, the luxury
brands and leisure specialist agency, to handle the media planning and
buying for its 500,000 clothing account in the UK. G3's client
roster includes the jeweller Theo Fennell.
...