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Fred Perry appoints Abel & Baker for an internet image task

The agency will launch a campaign consisting of two microsites designed to enhance the image of the brand internationally. Both microsites will go live this week. The first microsite is at www ... . This microsite is aimed at the loyal fans of the brand and is not designed to engage new customers ...

NEW MEDIA BRIEFS: Janet Reger launches first e-commerce site

Janet Reger, the lingerie and nightwear brand, has launched its first e-commerce site at www.janetreger.co.uk to challenge competitors such as Agent Provocateur. Web design agency Reading Room overhauled the previous content-only site. It now offers a gift-wrap service and overnight delivery as well as a shopping hints ...

Dorothy Perkins set for TV ad debut

Dorothy Perkins, the women's fashion retailer owned by Arcadia, is launching its first TV advertising campaign with a 1m push designed to position the chain as the shopper's friend. The ads ... Bunch' and 'Charlie's Angels', designed to emphasise qualities such as fun and friendliness ...

NEW MEDIA CHOICE: kangol.com

into the style press. First impressions are good. The design is clean and contemporary. The sections ...

Arkwright launches awareness posters for High and Mighty

. The photographer was Mark Guthrie and the typography and design was by Dave Jenner. Media planning and buying ...

INCENTIVES: How to cash in on corporate clothes - Promotional garments need to be well made and desirable to have a big impact

the garments in public? The answer from specialists that source, design and manufacture promotional ... . This involved designing a layered outfit comprising black trousers in a high-performance fabric, a silver body ... be manipulated, and colours. Most suppliers, however, offer a full design service in-house and provide ...

Levi-Strauss hails EU's grey imports decision

" and it would continue to sell Levi's products along with other designer goods. Although the ruling ...

Tesco vows to fight on for discount brands

announced plans to fill its stores with 150m worth of discounted designer goods in the run-up to Christmas ...

IPC doubles frequency of Now Starstyle

on how to get their look. It will also feature a spotlight on top designers and competitions to win a ...

HOTLINE: Lacoste appoints G3

Lacoste, the French designer label, has appointed G3, the luxury brands and leisure specialist agency, to handle the media planning and buying for its 500,000 clothing account in the UK. G3's client roster includes the jeweller Theo Fennell. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.