to remove filtersWorldpop to relaunch consumer site
18 Dec 2001
round of funding and bought direct marketing company Trinity Street Direct. The acquisition was designed ...
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MEDIA BRIEFS: British Airways and Galaxy FM team up for promotion
20 Dec 2001
British Airways has teamed up with Galaxy 102 FM for a week-long promotion designed to tempt tourists back to New York. The station will offer listeners the chance to win trips with British Airways Holidays. ...
America's permanent pastime - The Lowbrow Lowdown
17 Dec 2001
-synching, teenage floozies, primped starlets announcing who designed their gaudy get-ups, and angst-ridden rock ...
Fallon's TV ads target anti-Skoda prejudice
14 Dec 2001 | by JENNY WATTS
strategy designed to transform the brand's image in the UK from an underdog to a desired marque ... direct mail and PR campaigns, have been designed to help us in this area." The campaign ...
iTouch acquires Worldpop
12 Dec 2001 | by Gordon MacMillan,
and bought direct marketing company Trinity Street Direct. The acquisition was designed to strengthen ...
BBC to appoint former Tory
chief whip as vice-chairman
11 Dec 2001 | by Claire Billings,
by an independent panel under the Nolan rules, which were designed to guarantee openness and honesty ...
MEDIA HEADLINER: Can Pullan change Channel 5 into a cutting-edge TV brand? C5's marketing director is ready to address its image problem
07 Dec 2001 | by ALASDAIR REID
is to overhaul the channel's whole visual style. Expect a more cutting-edge, design-literate approach ...
NEWS INSIGHT: Brands prepare World Cup tactics - Marketers will need to be sharp to cut through the clutter at the World Cup
06 Dec 2001 | by DANIEL ROGERS
are thinking more in terms of broadcast sponsorship deals, specially designed TV ads and online techniques ...
ADWATCH: Bertolli taps into retro appeal for 'olive oil barons' push - Olive oil brand Bertolli's ad has been inspired by 80s TV soap Dallas, but has a fitting twist
29 Nov 2001 | by JULES GRANT
designed to establish Bertolli as the UK's leading Italian olive oil brand. BBH won the 30m global ...
Interactive TV harder to use than a PC
29 Nov 2001 | by Claire Billings,
by the ITC, Design Council and Consumer's Association. The seminar aims to bring together broadcasters, consumers and designers to discuss how domestic TV equipment can be made easier to use. Speaking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
