to remove filtersDIRECT: Macallan backs DM for seasonal loyalty rewards
19 Dec 2002
with a festive campaign designed to drive sales during the busiest period of the year.
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Proximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
, the pitch was designed to assist the company's integration of its below-the-line strategy more effectively ...
DIRECT BRIEFS: DM campaign informs about epilepsy
19 Dec 2002
across the UK next month. The initiative is designed to raise awareness of facts about the condition
Parker Baines appoints creative director
18 Dec 2002 | by Staff,
Read joins Parker Baines from his position as senior design manager at Freemans. Responsible for the creation of the summer, winter and Christmas catalogues, along with specific direct mail projects, Read ... ." The agency offers range of services undertaken includes everything from brochure and catalogue design, layout ...
Shazam targets students for music service
17 Dec 2002 | by Jennifer Whitehead,
of the campaign will feature posters in bathrooms in hundreds of bars and clubs. The poster was designed by 20 ...
Security body appoints Kitcatt for launch
12 Dec 2002 | by Mark Kleinman,
and is designed to raise awareness of the body and its regulation. Around 300,000 people work privately ...
Connex to boost image with voucher offer
12 Dec 2002 | by Mark Kleinman,
is designed to ensure that Connex communicates more effectively with its customers, as well as improving ...
DIRECT: Cadbury targets adults and kids with Buttons DM
12 Dec 2002
The confectionery giant is profiling thousands of households through the Jigsaw Consortium database. Cadbury is a member of the Consortium alongside Kimberly-Clark and Unilever. Created by EHS Brann, the mailing consists of an envelope designed in the shape of a Cadbury Button and features ...
DIRECT: Connex to boost image with voucher offer
12 Dec 2002 | by MARK KLEINMAN
is designed to ensure that Connex communicates more effectively with its customers, as well as improving ...
AGENCY 2002: Below The Line Agency of the Year - TBWA GGT Direct
12 Dec 2002
creative highlights included a mailer for NatWest designed to resemble a jeans pocket. GGT Direct also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
