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Advertising and Children

Advertising and Children is specifically designed to supplement work currently being prepared...By purpose and design, therefore, the balance in this working paper is tilted firmly towards information provision and thus, away from information dissemination. In this way, it sets the scene ... , the material is presented in a style designed to allow the reader to consider the varying arguments ...

Case Study: Tate Modern

symbolising openness, change and vision were unveiled. There was also a newly designed website, uniforms designed by Paul Smith and signage. The launch of Tate Modern and Tate Britain was accompanied by a high ...

A Dot.com Story from Concept to Catastrophe

designer it works with tells Boo, "I don't understand your positioning. Is this going to be more of a ...

Beyond Disruption

of tools and workshops designed to encourage disruption. There are also some really interesting essays ...

Business superbrands: An insight into Britain's strongest B2B brands

Pages. This book, which is full of colour photographs, classic advertisements and design, opens ... , design and PR. It will also appeal to strongly to students who are taking degrees in marketing. ...

Are Brands really such Big Baddies?

seek to follow. People now have more disposable income, fuelling a desire for designer names ... of allowing grey trade is the end of the designer name and the limiting of choice. Grey imports lead to a ...

A New Aura for Gold

, signifying past, present and future and designed so that the relationship between the three circles creates ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.