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DIRECT BRIEFS: Close Premium Finance launches mailing campaign

. It is accompanied by a brochure entitled 'It's as easy as apple pie'. Developed by design agency Intro, it follows

RADIOWATCH: Radio Choice - Prudential Photographs

This one, which uses the poem Photographs by Fran Landesman, struck a chord with me the very first time I heard it. It really works on my emotions and I think that the whole series is great - lots of different pieces of prose that are designed to stimulate action right across a span of ages and social ...

Agency of Year 2002 accolade goes to Mother

, the winner is Naked; for below the line, TBWA\GGT Direct; for design, Williams Murray Hamm; for PR, The RED ...

Smile takes ethical message on to the web

Using a number of executions and media placements, Smile's "Happy wallet & happy heart" campaign is designed to show that it is possible to get excellent rates at the same time as peace of mind ... is designed to help shift attitudes and it's these changes that we are therefore monitoring." If you have ...

DIRECT BRIEFS: AMP Pearl promotes lump sum life assurance policy

targeting its existing customer base. The campaign, created by agency Entire, is designed to communicate

CLOSE-UP: ANALYSIS/INTERPUBLIC - Will Interpublic's financial nightmares ever end?

up a wider range of marketing services, from direct marketing to public relations and design ...

BRANDING: Lloyds TSB launches in-store campaign

Lloyds TSB is launching an in-store campaign through retail design agency Storm to promote its

Marks & Spencer to rebrand finance services division

of the operation, including its new product development and distribution strategies. It is designed to reinvigorate ...

WPP faces legal challenge over events acquisition

WPP bought a 49% stake in the company from designer Pia Marocco and trust company Butterfield, which claim that as part of the deal they are entitled to a further 126,501 shares in WPP worth £621,000. The companies have already received 288,491 shares. However, it is the qualifying period in which the shares ...

BRANDING BRIEFS: Family Assurance enlists Mr Men for promotion

literature, IFA trade press ads and inserts, and online. The identity has been developed by Designate, which

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.