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BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

and design, according to Squires, the strength of the brand is its clarity of vision. 'We look for customer ...

ANALYSIS: Will XPRL be the future of PR communication? - A computer language dedicated to making PROs' working lives easier is to reach a crucial stage of development in the coming weeks, says Allison Giles

22 Mar 2002 | by ALLISON GILES

experts within agencies will use to make programmes that are specifically designed to meet their needs ...

INTERNATIONAL: GDB to help teach Hispanic markets Microsoft benefit

01 Feb 2002 | by ROBIN LONDNER

, Chicago, New York, and San Antonio. The meetings are designed to drive home the message that the PC ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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