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Fast food out but tribes and anti-glamour in for 2003

LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker

The Brand Council case studies: Alexander McQueen

clothes that directly inspire high street trends, McQueen has recently moved into designing eyewear. More ... spent most of his time at his all-boys school designing dresses for women. At 16 he began carving out a ... chief designer at the French couture house Givenchy. With collections soon propelling him into the top ...

PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

at the holidays Agency: Wieden Maggie Hodgetts, head of design Brief: Waitrose has honestly priced ...

Neogama BBH takes on Levi's entire Latin American business

America and any work designed for it may end up running in other regions." BBH purchased a 49 per cent ...

NEWS BRIEFS: Sun extends brand into lingerie

The Sun has extended its brand into lingerie for the first time. It has joined forces with designer

Sophie Ellis Bextor stars in graphic anti-fur campaign

The ad features the strapline "Here's the rest of your fur coat" and carries the website address for the People for the Ethical Treatment of Animals anti-fur website furisdead.com. It was photographed by Mary McCartney, daughter of Sir Paul and sister to the fashion designer Stella, who is also part of Peta ...

BRANDING BRIEFS: Henri Lloyd hires Checkland Kindleysides for store design

Henri Lloyd, the sailing and fashion brand, has hired Checkland Kindleysides to design its store

BRANDING BRIEFS: Ben Sherman appoints The Lab

Ben Sherman, the clothing brand, has appointed The Lab to design the marketing communications

Nike to overhaul UK retail outlets with Enterprise IG

The sportswear giant has appointed branding consultancy Enterprise IG to develop outlets at Heathrow and redesign its other UK stores. The project will focus on Nike's desire to 'animate' sport through retail and includes interactive features designed to build consumers' relationships with the brand ...

Hi-Tec to unveil global identity for consistency

colour-coded logos designed by Amsterdam-based Well Creative, for each of the three sporting disciplines ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.