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DIRECT: Macallan backs DM for seasonal loyalty rewards

with a festive campaign designed to drive sales during the busiest period of the year.

Carling tightens musical ties with £3m venues deal

with the venues' owner, the McKenzie Group, to devise a design template for interiors, signage and marketing ...

Fast food out but tribes and anti-glamour in for 2003

LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker

Absolut retains Omnicom's FitzGerald for US work

The agency will plan programmes in support of Absolut's online and interactive marketing activity in the US, working closely with Absolut's Swedish-based design agency Springtime. The team will work ... the golden age of vinyl and uses some of the best-known images in rock history including album designs from ...

PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

at the holidays Agency: Wieden Maggie Hodgetts, head of design Brief: Waitrose has honestly priced ...

Lowe's press ads give Malvern modern twist

a wider market of 25- to 35-year-old consumers. The makeover includes a new pack design, by Turner ...

BRANDING BRIEFS: Purbeck Chocolate Co launches first product

chocolate, has launched its first product, with name and packaging design created by Pearlfisher. Chococo

NEWS BRIEFS: Boddingtons introduces 'quality promise'

, designed by vitamin V, in an effort to stand out from the typical plain white porcelain or dark brown

BRANDING BRIEFS: Moet & Chandon produces limited edition bottle

produced a limited edition bottle for the Louis Vuitton Cup. The bottle, designed by Marc Jacobs, bears a

DIRECT: Cadbury targets adults and kids with Buttons DM

The confectionery giant is profiling thousands of households through the Jigsaw Consortium database. Cadbury is a member of the Consortium alongside Kimberly-Clark and Unilever. Created by EHS Brann, the mailing consists of an envelope designed in the shape of a Cadbury Button and features ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.