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DIRECT: Design choice - American Express

31 Jan 2002 | by MARK MASON, Joint managing director, Mason Zimbler

The masses aspire to designer products (or so we're told) and therefore to make them desirable ... Express for an ego-propping, self-indulgent scam. Designed exclusively by Alexander McQueen, only 500 of the limited edition are to be produced. It is not his designing ability I call ...

MEDIA CHOICE: Ikea room

31 Jan 2002 | by TRACEY WEINRIB, managing director of AWA Media

and stylish read. Once inside, the design is innovative and quirky. Typography and photography ...

MegaStar site to relaunch in time for Oscars night

31 Jan 2002

MegaStar, the former interactive version of the Daily Star, is to axe its tabloid red branding as part of a relaunch undertaken by new owner sports.com. Sports.com has appointed digital design and marketing agencies Billco and Tribal DDB to overhaul the lads' news, gossip and sport site, in a bid ...

MARKETING HELPLINE SERVICE

31 Jan 2002

(01273 606707). Design services Q: We need someone to advise us on a new look for our logo and marketing literature. A: Try Hatch, which aims to provide design services that small- and medium ... . It will also show you what the design could look like on signs, billboards, and even promotional merchandise ...

MARKETING MIX: Book of the week

31 Jan 2002

yet simple idea which requires no embellishment to sell it. Matt Miles is design account ...

POINT OF PURCHASE: Cosmetics brands overhaul counters - Beauty firms are moving away from hard-sell tactics in favour of self-select displays, writes Sian Harrington

31 Jan 2002 | by SIAN HARRINGTON

Gerry Hebron, creative director at IDa Creative Link, which designed the Vichy unit and a display ... . It provides information in order to facilitate the buying process. Design company Creative Action ... and wood fussy counter has been replaced with a cleaner, white and brushed chrome design with the accent ...

Lego to run first global cause-related activity

31 Jan 2002 | by RAVI CHANDIRAMANI

to undertake a global brand design review. The company has ruled out changes to its main logo. Lego ...

BRAND HEALTH CHECK: Marmite - How can Marmite build on its first centenary?

31 Jan 2002 | by JULES GRANT

it' campaign was designed to stop people sitting on the fence as well as establish a more adult ... and its packaging is a design icon in its own right. Some will be surprised that it's been around ... . It has become a design icon and as such should be treated with care. - Brand extension should ...

MEDIA BRIEFS: Virgin Travelstore launches holiday mag

31 Jan 2002

Virgin Travelstore is to launch a holiday magazine promoting offers from tour operators, to encourage people to pre-book their 2002 summer holidays. The four-page glossy, designed and developed by JJ Marketing, will be mailed to Virgin Travelstores' 85,000 customers, with a further 15 ...

DIRECT BRIEFS: DWP appoints Brahm for ads

31 Jan 2002

The Department for Work and Pensions (DWP) has appointed Brahm to handle an advertising and direct mail campaign promoting the Jobcentre and Jobcentre Plus services. The initiative encourages employers to use the employment service and is designed to communicate the positive aspects of finding a ...

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