Bluetooth comms targets mass market
04 Apr 2003 | by Justen Vernon
Wireless software system company Bluetooth has embarked on a fresh PR drive designed to build mass
Cubbitt associate Mark Houlding said the main task would be to build the corporate brand of DeTeWe, the telecommunications division of 4bn turnover Mannheim-based Roechling Group. 'In Germany, DeTeWe has a huge design-led presence along the lines of something like BT, while it is almost unknown in the UK,' said Houlding ...
Wireless software system company Bluetooth has embarked on a fresh PR drive designed to build mass
Tech firm ARM - which designs chip microprocessors used in 85 per cent of the world's mobile phones
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.