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Ford promotes 'Evil Twin' Sportka via text campaign

Wunderman and mobile marketing firm Flytxt, the campaign is designed to appeal to the lad's mag audience ...

Stonecube gets chiselled into shape by Dutton Merrifield

LONDON – Dutton Merrifield, the branding and design agency, has been appointed to undertake a brand...Bristol-based Stonecube, which specialises in 3D visualisation software, is currently developing a number of brand launches for 2004, which are expected to shake-up design within the print and ceramic ... and develop the product identities. The agency will also be looking at designing the website, sales CD ...

AOL launches website to drive UK advertising sales

The UKMediaspace site is specifically designed to drive advertising custom to AOL itself, while addressing wider issues of the benefits and processes of online advertising. The site also includes examples of successful online advertising campaigns and advice on how to emulate them. The site was designed by digital ...

Designers to get accreditation for accessible websites

LONDON - A new accreditation scheme will soon allow web design companies to prove their compliance...The Accessibility Accreditation Scheme is being launched by the British Web Design & Marketing ... be used by people with disabilities. It will show that suppliers can design to comply with the European Web Accessibility Initiative. Patrick White, founder of British Web Design & Marketing Association ...

OPINION: BEALE ON ... BRITISH GAS

-zapping button on your remote control, more hackneyed than a black cab, but then this is a campaign designed ...

Mother commissions number designs for Orange drive

LONDON - Design agency The Designers Republic has been commissioned by Mother to design elements...significance for Orange and its customers. The Designers Republic was asked by Mother art director Paul Cohen to create designs around the numbers "6" and "60" for the campaign. The "6" represents the number of times ... of talk time between Orange users and their friends in a new offer. The "60" design, made up of hundreds ...

BBC and Microsoft sign deal for Digital Curriculum

Curriculum is designed to complement the government's Curriculum Online initiative and will assist ...

HP promotes printers in Perspectives Red Cell mailer

The activity is targeting HP's retail partners and businesses from kitchen designers to financial advisers. The agency has created a direct mail campaign highlighting the stress that poorly performing printers can cause in the workplace. Creative includes a yoga mat that uses the same space as an HP ...

DIRECT: Hewlett-Packard supports printer range in mailing

The activity is targeting HP's retail partners and businesses from kitchen designers to financial advisers. The agency has created a direct mail campaign highlighting the stress that poorly performing printers can cause in the workplace. Creative includes a yoga mat that uses the same space as an HP ...

Eidos hires Billington Cartmell for football game task

The brief included a revision of the brand's identity, packaging and design and the development of above-the-line, direct marketing and in-store promotional activity to encourage more football fans to play the game. 'Championship Manager' is the world's fastest-selling PC game, having already sold 4m ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.