to remove filtersDraft to lead Interpublic's $150m global CA account
20 Dec 2004 | by Daniel Farey-Jones,
. Other agencies, which will step in as needed, include: Future Brand, for design and identity; The Martin ...
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Ebookers.com signs Blessed for launch of first TV drive
20 Dec 2004 | by Staff,
Called "The Greatest Show is Earth", the campaign breaks on Christmas Day and will run for 12 weeks. The push includes all major terrestrial and satellite television channels and is designed to coincide with the travel industry's traditionally busiest booking period. The integrated campaign also ...
CRM Technologies offers data audit at marketing show
16 Dec 2004 | by Staff,
The audit is designed to help marketing professionals identify where and how customer data is located and how well it can be maintained and used. The audit will measure the quality and relevance of business-to-business and business-to-consumer data that directly affects the success of direct marketing ...
FirstAssist and Equifax in small business partnership
14 Dec 2004 | by Staff,
, Findout, to FirstAssist's recently enhanced BusinessCare, a web-based package designed to address the needs of the SME market. This collaboration with Equifax is designed to strengthen FirstAssist ... services at Equifax, said: "Findout is designed to help SMEs effectively manage financial risks, enabling ...
Claydon Heeley wins Campaign's DM agency award
10 Dec 2004 | by Staff,
stamped the hands of gig-goers with a specifically designed promotional stamp to remind them to buy ...
Give games to yourselves says PS2 wrapping mailer
09 Dec 2004 | by Daniel Farey-Jones,
, is pink and covered with microphones and snowflakes, while 'Gran Turismo 4' has a shiny red car design ...
Direct choice: Mercedes-Benz
08 Dec 2004 | by Irit Reed, Director, Caspian Partnership
or any of its proposed design values in the mailing. The ambiguous brochure folds out to reveal a blank ... of this model. I am being invited to share in the behind-the-scenes design process by registering my personal ...
Special Report: Direct Marketing - Doorstep Challenge
03 Dec 2004
their name and address is less often correct, up from 7 per cent in 1993. And in an increasingly design ... well-designed, up from just 2 per cent in 1993." "Some 44 per cent also believe direct mail is less ... technique designed to avoid sending unwanted mail) was the belief that their data was accurate, so ...
The Work: New Campaigns - UK
03 Dec 2004
, designed to reach expectant mothers ahead of the Christmas party season, will appear on poster sites ...
Guinness wishes drinkers black and white Christmas
02 Dec 2004 | by Daniel Farey-Jones,
when they cook the Christmas turkey. This is designed to remind people to get some Guinness when ... expect a more honest approach from Guinness over Christmas. We have successfully designed two mailpacks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
