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Aegis to pay up to $50m for US digital marketing shop

to integrate all Aegis's digital businesses. The Isobar brand is designed to provide a clearer, more integrated ...

Ebookers.com signs Blessed for launch of first TV drive

Called "The Greatest Show is Earth", the campaign breaks on Christmas Day and will run for 12 weeks. The push includes all major terrestrial and satellite television channels and is designed to coincide with the travel industry's traditionally busiest booking period. The integrated campaign also ...

Draft to lead Interpublic's $150m global CA account

. Other agencies, which will step in as needed, include: Future Brand, for design and identity; The Martin ...

Publicis Blueprint unveils homeless title The Real Picture

that interest them, whether it be editorial, design, sub-editing or publishing. The two previous test issues ...

Newspaper advertising to get own awards ceremony

The organisation says the awards are "designed to throw the spotlight on standards of creativity in national newspapers". Entries will be judged on a monthly basis, with 12 creative directors from various ... : "These awards have been designed to throw a spotlight on the best work and to encourage agencies ...

Coco de Mer relaunches website with naked women

The site has been designed by AllofUs , with an eye to recreating the boutique located ... is an interactive design consultancy that has worked on projects for the Science Museum, Selfridges, Thomas Pink and Aiwa. Designer Nick Christea secured the job for the agency after visiting the original Coco de Mer ...

CRM Technologies offers data audit at marketing show

The audit is designed to help marketing professionals identify where and how customer data is located and how well it can be maintained and used. The audit will measure the quality and relevance of business-to-business and business-to-consumer data that directly affects the success of direct marketing ...

Brand heritage - what makes a brand great?

, and the education of generations of England s royalty. La Sorbonne was founded in 1257. The college, designed ... .consulting@rcn.com) is a brand strategist with over 25 years of experience designing and implementing brand and marketing ...

Dyke launches attack on 'debilitating' job cuts at BBC

,900 staff at the corporation, labelling the move as 'incredibly debilitating' and designed to appeal

The Natural History Museum partners with Mworldwide

LONDON - The Natural History Museum has teamed up with brand and design consultancy Mworldwide...the design process. Chief among these was the museum's conservation plan with regard to the fabric ... . The design also had to accommodate the highs and lows of visitor numbers as well as the overlap of evening ... , children, dino and homewares. The design uses high-level graphics emphasise the zonal planning ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.