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Draft to lead Interpublic's $150m global CA account

. Other agencies, which will step in as needed, include: Future Brand, for design and identity; The Martin ...

Royal Mail updates brand imagery with informal photos

LONDON – Royal Mail has commissioned new photography from design agency Start Creative as part...The images, warm and informal in nature, are designed to support Royal Mail's brand principles of being straight, personal and bold. They range from graphic abstracts to more literal, illustrative shots and portray a diverse range of locations and subject matter. Start gave photographers Simon ...

Metro targets young women with weekly spin-off title

Metro, designed specifically for young working women....The unnamed title is due to launch in January on Mondays under the Metro brand, with an initial print run of 50,000. It is designed to appeal to young women in the capital who primarily work in PA ... such as insights on professional businesswomen, and is designed to complement the paper's appeal to the lucrative ...

IAB expands communications to keep pace with growth

design projects across media channels." Meadows-Klue will answer questions in next week's webchat ...

Group 4 Securicor hires FCBi London for B2B drive

across to the FCBi name. FCBi London has been designated the lead agency for FCBi Europe. Dan Douglass ...

Boots unveils DM push for Wilkinson competition

The campaign, through Craik Jones Watson Mitchell Voelkel and which has involved Boots' Nottingham-based design agency Jupiter, involves a door drop to 3m homes and promotion in Boots Health and Beauty magazine. Information will also be put up on the high street giant's website and Advantage Card kiosks. In ...

Accountancy firm Tenon gets logo revamp by Tayburn

LONDON – Edinburgh-based design agency Tayburn has launched a new corporate logo for UK top 10

Coutts Creative designs Hong Kong store for Boots

LONDON – Coutts Creative has designed the first Boots Retail International concept store in Hong...Coutts was tasked with designing what is dubbed a "premium environment" to showcase the Boots brands, and the creative agency came up with a design inspired by beauty hall environments that contains ... layout encourages browsing of the entire store and various design elements, such as merchandising ...

Condom brand seeks volunteers for reality-TV style ad

they rate Inspiral, rather than running "boring advertisements without real testimonials, designed ...

Alliance looks to Folk to overhaul its brand identity

LONDON – Business insurance and risk-management company Alliance has appointed creative design

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.