McDonald's top UK PR man is head of corporate affairs Nick Hindle, a mellow 38-year-old from Nottinghamshire, who munches away on fruit toast while meeting PRWeek for breakfast at a branch on The Strand. 'Welcome to the future of McDonald's,' he opens, indicating this flagship outlet's retro design ...
were invited to the US to interview the designers of both the original and the new My Little Pony ranges. To interest the fashion press, the team asked London Fashion Week designers, such as Tracey Boyd ...
In consequence, campaigns are 'very much customer-focused, designed to champion consumer issues', according ...
to almost £1.2bn in 2003 - Sir Ian Prosser stands down as chairman designate on 17 February, 2004, just ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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