to remove filtersBranding News: Jenners targets Christmas hosts
22 Dec 2004
on packs to act as a quality mark. The designs are aimed at consumers in their 20s and 30s who may ...
Search results for Design
Search filters:
Add Search Filters:
By Date
By Publication
- brandrepublic.com (79)
- Campaign (80)
- Marketing (258)
By Channel
- Digital marketing (28)
- Direct Marketing (16)
- Marketing (410)
- Media (28)
- Public Relations (3)
By Industry Sector
- Confectionery (6)
- Grocery Food (199)
- Soft Drinks (178)
Branding News: Pedigree unveils revamped packs
22 Dec 2004
Bottles and cans of Pedigree, designed by agency Drinkworks, now have a silver and black background to contrast with the brand's red logo. The packaging is designed to improve stand-out on shelves in bars and supermarkets, and also to attract new drinkers. Reworked on-pack copy will emphasise ...
Brand Builders: Blackwood's
22 Dec 2004
heritage of Blackwood's, Dennis describes how the taste of the gin is designed 'so you can drink it neat ...
Absolut rolls out coloured bottles for Raspberri launch
15 Dec 2004 | by Staff,
LONDON - Absolut is shifting away from its clear bottle design for the first time in the UK...The variant is bottled in opaque red glass, designed by Pearlfisher to support its positioning as a "rebellious" flavour and convey the taste of ripened raspberries. Absolut Raspberri will roll out this month in style bars across the UK. Its introduction will bring the number of Absolut variants ...
Sharwood's set for pack revamp through Vibrandt
15 Dec 2004 | by Staff,
The Asian food brand hired design agency Vibrandt to create a logo that better reflects its premium positioning. The work is the agency's first for the brand. Vibrandt's appointment ended Brandhouse WTS's relationship with Sharwood's earlier this year. Sharwood's has added four products ...
Low-carbohydrate start-up brand to aim beyond dieters
15 Dec 2004 | by Emily Rogers,
The range includes breakfast cereals, toffees, chocolates, savoury snacks and ready meals. The packaging has been designed to play down the low-carb content and appeal to all consumers, not just those ... of each product. The symbol is the only element of the design to focus on the carb content. The range ...
Agency of the Year: Design Agency of the Year - Williams Murray Hamm
15 Dec 2004 | by Emily Rogers
six months after its launch outraged the design community so much that the biscuit maker received a ... being named Marketing's 2004 Design Agency of the Year. Consistently effective - winning business ... . Despite this on-brief success, next year the packs will vanish in favour of a design featuring a larger ...
Branding News: Absolut rolls out coloured bottles
15 Dec 2004
Absolut is shifting away from its clear bottle design for the first time in the UK with the launch...The variant is bottled in opaque red glass, designed by Pearlfisher to support its positioning as a 'rebellious' flavour and convey the taste of ripened raspberries. Absolut Raspberri will roll out this month in style bars across the UK. Its introduction will bring the number of Absolut variants ...
Branding News brief: Brian Turner endorses premium coffee range
15 Dec 2004
Brian Turner, the celebrity chef, is endorsing a premium coffee range, with pack design by creative
Branding News: Sharwood's set for pack revamp
15 Dec 2004
The Asian food brand hired design agency Vibrandt to create a logo that better reflects its premium positioning. The work is the agency's first for the brand. Vibrandt's appointment ended Brandhouse WTS's relationship with Sharwood's earlier this year (Marketing, 21 April). Sharwood's has added ...
Additional Information
Campaign Jobs
- Senior Digital Team Sue Frost Recruitment up to £70k plus benefits, London
- Digital Designer Sue Frost Recruitment around £45k, London
- UK Marketing Manager -Top 5 Global Hosting Brand Recruitment Revolution Salary dependent on expertise, Southampton, Hampshire
- Head of Communications Blue Skies Marketing Recruitment £55000 to £65000 per annum, Bedfordshire
- Senior Digital Designer - top communications agency - £40/55k Digital Gurus £40000 - £55000 per annum, London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
