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Sky launches rebranding campaign

The campaign is designed to ‘reintroduce’ Sky to non-subscribers as an entertainment company rather than a technology specialist or simply a satellite provider. The rebranding or ‘brand ... of consumers with tailored messages. Sky is working with dunhumby, the company behind the design and build ...

Daily TV Marketplace - Public's appetite for soaps remains healthy

Designs Abroad at 9pm both drew 2.8 million viewers and a 12% share of the audience. Five’s killer ...

BBC the first broadcaster to construct Baghdad billboard

." The poster was designed by UK-based company Virtuality and the site was sourced and negotiated by Creative ...

Alliance & Leicester kicks off review of £17m media task

spend. Its most recent activity was a £5m campaign, through Big Communications and its in-house design ...

Dunnhumby appoints Steve Birch as marketing director

alliances worldwide as business development manager at Computer Design Group. Steve Gray, UK managing ...

TV Licensing bids to make students pay

and the PR campaign is partly designed to promote their existence, Reed added. Regional media relations ...

Outhwaite is the face of Avon in first TV ads for 40 years

The ad, promoting Avon's Colour My Lip Miracle lipstick, sees Outhwaite appear in various fantasy sequences from walking through cascading water to emerging from a shower of golden flecks. Avon said that ad campaign is designed to show its customers how much it has evolved from the success of its ...

Little Chef drops slimmer logo after 15,000 complaints

The new slimmer logo, designed by Sheffield-based design agency Dig For Fire, was to be introduced from next year, but the cafe's customers' overwhelming verdict was to keep Charlie's round tummy. The decision comes as Little Chef introduces a new menu with reduced levels of salt, healthier options ...

Dazed & Confused and Tennents lager create T magazine

limited edition 10-inch record. T magazine has been illustrated by award-winning designer Jo Ratcliffe ...

Favourite brands: Brands we love, brands we hate

% say a designer fashion label is no guarantee of better quality or design. TOP 5 FASHION RETAILERS ... into the home of 'accessible design', with clothing ranges by Jasper Conran and John Rocha. Its funky ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.