to remove filtersBrand Health Check: Nintendo
21 Dec 2005
's dominance in handheld gaming - offers a huge screen, slick design, familiar games and controls ... ) control system - which has apparently been designed to make gaming more accessible to those still ...
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Ryvita pushes health credentials in £2m relaunch
21 Dec 2005 | by Nicola Clark
of the packs will reaffirm Ryvita's health message. The design highlights the nutritional benefits of Ryvita ...
Sector Insight: Men's fragrances - Strong scent
21 Dec 2005
making it far more likely for men to trade up to fine fragrances and designer brands. Mass ... Lauder has also developed its designer brand portfolio, with Tommy by Tommy Hilfiger proving to be its biggest success in the men's market. The company's other designer brands include DKNY for Men from Donna ...
The 10 New Rules of Branding
20 Dec 2005
, which creates whatever beverage a consumer wants, or Nike, which allows you to design a shoe online ...
Dead bodies populate AutoTrader ads in stark drink-drive message
16 Dec 2005 | by by Julia Pearlman
The ads, created especially as part of an AutoTrader "don't drink and drive" campaign, have been designed to show the deadly consequences of driving under the influence and will feature in AutoTrader magazines nationwide until the end of January. One ad for a Vauxhall Astra 1.7D Turbo shows the car ...
Desert Island Brands - Bill Portlock
16 Dec 2005
castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Bill Portlock...designers of furniture and make stuff that not only looks fantastic but is also very very comfortable ... from the flora and fauna to the local tribe. Designer and desert island survival expert Adrian ... designing their packs I feel like he's chosen "my brand". The shell coffee grinder does sound very practical ...
Nintendo targets students with puppy Best in Show campaign
16 Dec 2005 | by by Julia Pearlman
' and Nintendo DS prize pack. Geoff Howe has designed posters and flyers picturing each of the four puppies ...
Stelios takes on insurance rivals in viral hunter game
16 Dec 2005 | by by Joe Lepper
The game, called 'Insurance Hunter', has been developed by digital marketing firm Kerb and goes live today on the easymoney.com website, as well as gaming sites. It is designed to look like 1980s driving game 'Spy Hunter' and features familiar icons of insurance rivals, including Direct Line ...
BBC London redesigns titles to include viewers' images
15 Dec 2005 | by by Joe Lepper
, but has designed the sequence so that viewers' efforts can be added each day. The newly created identity, overseen by Red Bee design director Simon Crabtree, also includes a red-and-white design ... , the broadcast and design service arm of the BBC. It was renamed last month following its acquisition ...
Nabs' Big Bash places up for grabs for fundraising event
15 Dec 2005 | by by Julia Pearlman
. Nabs supports more than 3,000 people in advertising, design, direct and digital marketing, media sales ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
