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Dead bodies populate AutoTrader ads in stark drink-drive message

The ads, created especially as part of an AutoTrader "don't drink and drive" campaign, have been designed to show the deadly consequences of driving under the influence and will feature in AutoTrader magazines nationwide until the end of January. One ad for a Vauxhall Astra 1.7D Turbo shows the car ...

Immedia Broadcasting launches in-store radio station for Ikea

The station has been produced exclusively for the Swedish store and will launch in January in nine of its 14 UK stores, following a successful trial over the last few months. Ikea Live has been designed to motivate and entertain staff and customers with entertainment and information regarding Ikea ...

BBC London redesigns titles to include viewers' images

, but has designed the sequence so that viewers' efforts can be added each day. The newly created identity, overseen by Red Bee design director Simon Crabtree, also includes a red-and-white design ... , the broadcast and design service arm of the BBC. It was renamed last month following its acquisition ...

News of the World rapped over fat loss and bunion correction claims

. "Specially designed to be worn overnight, the Bunion Corrector applies firm, yet gentle, separation ...

Metro International launches online European reader panel

Evolution. As well as gaining reader insights for Metro International about the design and content ...

Extended credits short on appeal

guidelines, which it believes were designed to support the market. As David Charlesworth, head ...

Kids supplement - Publishers innovate to keep up with the times

-school magazines are designed for parent-child interaction, because children of that age can't read. Before ...

How brands make their own content work for them

-media marketing campaign and is never considered in isolation. The campaigns are carefully designed to get ...

Royal Mail begins £10m PiP campaign

are designed to remind our customers from the publishing industry about Pricing in Proportion and to help them ...

Media: Strategy Analysis - Selling your soul for a Stella Artois

of visitors from the media, design, journalism, fashion and music industries. Consumers embarked on a massive ... . What we have here is a pure-play digital idea designed to win the respect of opinion-forming groups ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.