20 Dec 2005
| by by Daniel Farey-Jones
LONDON – Mother and baby marketing company Bounty has used a team of female designers to make its...coder to work with an established female designer and account manager.
The new site uses more colour ...
Business School research fellow Gloria Moss.
"There are significant differences between sites designed by men and women. Currently a lot of design is anchored in the male paradigm and the finding ...
15 Dec 2005
| by by Joe Lepper
.
The calendar, which includes work by deaf artists, has been designed to be long and thin, so that it can fit ...
be torn off and donations dropped in, are designed to appeal to older donors who are less likely ...
14 Dec 2005
| by by Daniel Farey-Jones
and packets) throughout the UK. The test was designed by Andrew Lester Associates.
The national figure ...
14 Dec 2005
a prolonged shower of pointless market research designed to generate brand awareness during the dead
14 Dec 2005
| by Steve Cook, Managing director, Market Location
This opportunity, combined with the colourful design and 'The moment
you've been waiting for has arrived' line was enough to rouse my
curiosity and made me open the pack, revealing the sender as Teletext ...
executed - the copy is snappy but explanatory,
the design appealing and fun without being 'childish ...
14 Dec 2005
| by David Tiltman
as separate companies, each with its own managing director.
The initiative is designed to give the heads ...
07 Dec 2005
| by by Jennifer Whitehead
Sutherland will work with chairman Gary Leih, who unveiled the restructure last week. It will see all of Ogilvy's businesses, including direct marketing division OgilvyOne and design agency Coley Porter Bell, more closely aligned under the Ogilvy Group UK banner.
Joining Sutherland ...
07 Dec 2005
| by David Tiltman
, recently launched a website designed by two London
schoolchildren that addresses issues affecting teenagers ...
01 Dec 2005
| by By Noel Bussey
He is rebranding all of Ogilvy's businesses, such as the direct marketing division OgilvyOne, the design agency Coley Porter Bell and the marketing communications company 141, under the Ogilvy Group UK banner.
A group board, made up of 60 group partners selected from the 11 companies and reporting ...
30 Nov 2005
| by by Daniel Farey-Jones
The "Food4Thought" campaign, which began above the line earlier this month, is designed to warn ...
, resembling pizza boxes, designed to help classroom discussions of food issues.
The remaining action packs ...
to them in a colourful and engaging way."
Other elements of the integrated campaign are designed to get ...