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Bounty assembles female team for website redesign

LONDON – Mother and baby marketing company Bounty has used a team of female designers to make its...coder to work with an established female designer and account manager. The new site uses more colour ... Business School research fellow Gloria Moss. "There are significant differences between sites designed by men and women. Currently a lot of design is anchored in the male paradigm and the finding ...

RNID delivers calendars for fundraising campaign

. The calendar, which includes work by deaf artists, has been designed to be long and thin, so that it can fit ... be torn off and donations dropped in, are designed to appeal to older donors who are less likely ...

Postwatch tests back Royal Mail's First Class improvement

and packets) throughout the UK. The test was designed by Andrew Lester Associates. The national figure ...

Mark Ritson on branding: On average, market research is flawed

a prolonged shower of pointless market research designed to generate brand awareness during the dead

Direct choice: Teletext Cars

This opportunity, combined with the colourful design and 'The moment you've been waiting for has arrived' line was enough to rouse my curiosity and made me open the pack, revealing the sender as Teletext ... executed - the copy is snappy but explanatory, the design appealing and fun without being 'childish ...

Agency of the Year 2005: Market Research Agency of the Year - Nunwood Consulting

as separate companies, each with its own managing director. The initiative is designed to give the heads ...

OgilvyOne's Sutherland named vice-chairman of restructured Ogilvy Group UK

Sutherland will work with chairman Gary Leih, who unveiled the restructure last week. It will see all of Ogilvy's businesses, including direct marketing division OgilvyOne and design agency Coley Porter Bell, more closely aligned under the Ogilvy Group UK banner. Joining Sutherland ...

News Analysis: Going after a generation's 'x'

, recently launched a website designed by two London schoolchildren that addresses issues affecting teenagers ...

Ogilvy launches integrated group structure

He is rebranding all of Ogilvy's businesses, such as the direct marketing division OgilvyOne, the design agency Coley Porter Bell and the marketing communications company 141, under the Ogilvy Group UK banner. A group board, made up of 60 group partners selected from the 11 companies and reporting ...

BHF takes healthy eating message to cities and schools

The "Food4Thought" campaign, which began above the line earlier this month, is designed to warn ... , resembling pizza boxes, designed to help classroom discussions of food issues. The remaining action packs ... to them in a colourful and engaging way." Other elements of the integrated campaign are designed to get ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.