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The 10 New Rules of Branding

, which creates whatever beverage a consumer wants, or Nike, which allows you to design a shoe online ...

Bounty assembles female team for website redesign

LONDON – Mother and baby marketing company Bounty has used a team of female designers to make its...coder to work with an established female designer and account manager. The new site uses more colour ... Business School research fellow Gloria Moss. "There are significant differences between sites designed by men and women. Currently a lot of design is anchored in the male paradigm and the finding ...

Dead bodies populate AutoTrader ads in stark drink-drive message

The ads, created especially as part of an AutoTrader "don't drink and drive" campaign, have been designed to show the deadly consequences of driving under the influence and will feature in AutoTrader magazines nationwide until the end of January. One ad for a Vauxhall Astra 1.7D Turbo shows the car ...

Immedia Broadcasting launches in-store radio station for Ikea

The station has been produced exclusively for the Swedish store and will launch in January in nine of its 14 UK stores, following a successful trial over the last few months. Ikea Live has been designed to motivate and entertain staff and customers with entertainment and information regarding Ikea ...

Desert Island Brands - Bill Portlock

castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Bill Portlock...designers of furniture and make stuff that not only looks fantastic but is also very very comfortable ... from the flora and fauna to the local tribe. Designer and desert island survival expert Adrian ... designing their packs I feel like he's chosen "my brand". The shell coffee grinder does sound very practical ...

Nintendo targets students with puppy Best in Show campaign

' and Nintendo DS prize pack. Geoff Howe has designed posters and flyers picturing each of the four puppies ...

Stelios takes on insurance rivals in viral hunter game

The game, called 'Insurance Hunter', has been developed by digital marketing firm Kerb and goes live today on the easymoney.com website, as well as gaming sites. It is designed to look like 1980s driving game 'Spy Hunter' and features familiar icons of insurance rivals, including Direct Line ...

BBC London redesigns titles to include viewers' images

, but has designed the sequence so that viewers' efforts can be added each day. The newly created identity, overseen by Red Bee design director Simon Crabtree, also includes a red-and-white design ... , the broadcast and design service arm of the BBC. It was renamed last month following its acquisition ...

Nabs' Big Bash places up for grabs for fundraising event

. Nabs supports more than 3,000 people in advertising, design, direct and digital marketing, media sales ...

RNID delivers calendars for fundraising campaign

. The calendar, which includes work by deaf artists, has been designed to be long and thin, so that it can fit ... be torn off and donations dropped in, are designed to appeal to older donors who are less likely ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.