NHTSA educates drivers about the perils of 'buzzed' driving
28 Dec 2005 | by Karl Greenberg
in 86% of designated market areas. Furthermore, according to a Nielson study, 25% of viewers who saw ...
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Shell to promote diesel at various events in '06
29 Dec 2005 | by Karl Greenberg
that it may enter in the Le Mans series. The car will be unveiled at an Audi event, "Designer's Tuesday ...
Facts on ... Door to door
22 Dec 2005
's Practitioner's Handbook. This guide to ensuring professionalism in the sector is designed for DMA members...." The handbook is designed to support the Door-to-Door section of the DMA Code and is broken down into three ...
Diary: What will direct marketers say they do for a living when asked at Christmas season dinner parties?
22 Dec 2005
STAFFORD, MEDIA DIRECTOR, TRI-DIRECT I explain that I don't do the creative design, but the exciting bit ...
Brand Building: Ten DM campaigns that built the brand
22 Dec 2005
different audience. The brand-building effect: The programme is designed to overcome any barriers ... : An ice tray moulded to the Polo design dramatising the cooling effect of air conditioning was sent ...
In the Bag: A round-up of new-business wins
22 Dec 2005
and electrical trade magazine titles. Target audiences include electrical designers, manufacturers, retailers ...
Saturn uses video iPods to highlight design focus
21 Dec 2005 | by Keith O'Brien
DETROIT: As Saturn pursues a design-centered brand "revitalization," the GM division has introduced...design as well as, stellar customer service, the Saturn brand mainstay. The first offering, the Sky ... in that design context. Saturn worked with Weber Shandwick on the campaign. "Sky is a signal of things to come ... ourselves just like a fashion designer would position their next spring collection." He added: "This isn ...
Ryvita pushes health credentials in £2m relaunch
21 Dec 2005 | by Nicola Clark
of the packs will reaffirm Ryvita's health message. The design highlights the nutritional benefits of Ryvita ...
Brand Health Check: Nintendo
21 Dec 2005
's dominance in handheld gaming - offers a huge screen, slick design, familiar games and controls ... ) control system - which has apparently been designed to make gaming more accessible to those still ...
Sector Insight: Men's fragrances - Strong scent
21 Dec 2005
making it far more likely for men to trade up to fine fragrances and designer brands. Mass ... Lauder has also developed its designer brand portfolio, with Tommy by Tommy Hilfiger proving to be its biggest success in the men's market. The company's other designer brands include DKNY for Men from Donna ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
