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Consumer PR: What's the big idea?

His suggestion was to produce a replica of Camilla's platinum engagement ring and price it at £19. The idea was designed primarily to generate publicity for Asda, but the brainwave also raised ... . This is actually a roof space full of sofas, games, CDs and other toys designed to stimulate thinking ...

Media Relations: Yorkshire mall set for £175k media support

-of-town shopping centres, which include a mixture of high-street and designer retailers offering discounted goods ...

Media Relations: 2 Minutes with... Eilidh MacAskill, Editor, Happy

from the internet to the high street, designers and vintage retailers. The magazine will lavish as much ...

Corporate Rebrands: Surviving change

Rebrands are designed to reinvigorate a marque, but PROs must manage negative - as well as positive

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.