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Technology - Eleksen wins coverage beyond the tech press

Eleksen's target media as UK and US consumer technology, manufacturing, design, electronics ... with design and manufacturing press, such as Electronics Weekly, Engineering, Components In Electronics, Electronics World, Textile View and New Design. Stories were picked up by CNet.co.uk, NBC, CNN, BBC World ...

iPod supplier forced into rebrand

of third-party suppliers designing and manufacturing iPod-compatible accessories, according to Nicholson ...

News analysis: The PC 'bad boy' shows soft side

alongside those of, say, Apple. 'The fancy designs and the PR fireworks that (Apple founder) Steve Jobs ...

Novell calls pitch for comms efficiency

that the restructure was designed to make Novell's PR 'more central and efficient' and in the longer term could also ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.