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Ryvita pushes health credentials in £2m relaunch

of the packs will reaffirm Ryvita's health message. The design highlights the nutritional benefits of Ryvita ...

P&W goes smiley for Lyme Regis's Bright cereal bars

LONDON – Pemberton & Whitefoord has designed a new organic snack brand, called Bright, for Lyme...The Bright design is being targeted at health-conscious buyers of all ages and has been developed ... , for the "inside", and hazelnuts to "relax". The design agency has tried to step away from the trend of putting ... design. "We made the copy fun, friendly and engaging to help communicate that healthy eating is cool ...

Branding News brief: Tesco redesigns own-brand mulled wine

Tesco has redesigned its own-brand mulled wine. The work, through design agency P&W, is intended

Tate & Lyle revamp to differentiate variants

The sugars have been categorised and packaged according to four types of use - Adding, Light Adding, Premium Adding and Cooking & Baking. The redesigned packs, created by Design Bridge, feature a large, bold font and colour coding, along with information on nutrition and health. The overhaul ...

Branding News: Snack-a-Jacks puts £4m behind variants

an alternative to Snack-a-Jacks' rice cakes. To distinguish the lines from the core products, design agency ...

Sector Insight: Savoury biscuits - Health infusion

new packaging and design. In contrast, UB's print campaign last month for its Carr's biscuits highlighted the absence of changes to the recipe, pack design or size, with the tagline 'Carr's. Perfect as we ...

Brand Health Check: Penguin

rested on its laurels. It's not just advertising that suffers burn-out; design does too. Finally, UB ...

Brahm launches Quorn healthy eating schools campaign

to take part in the campaign. The campaign has been created with a graffiti design featuring doodles ...

Coca-Cola welcomes consumers to the 'Coke side of life' for global campaign

at designing new carbonated and non-carbonated drinks packaging with colourful 200ml aluminium bottles ...

Grey signs Smith and Butler

officer. His remit will extend to all of Grey's UK companies, including Joshua, the brand design company ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.