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Branding News: Design choice - Xbox 360

It has a cool-white hourglass design and is notably smaller, sleeker and substantially more ... entertainment centre, designed to play games, music and movies, as well as enabling gamers to compete online via ... . - Design: In-house. ...

The Insider's Guide to Production: Sound Design - The digital difference

Technological advances mean sound designers now have more creative power than ever before....development to affect sound design has been the growth in the processing power of the PC and Apple Mac. Studios these days need never use magnetic audio tape at any stage of the sound-design process. Digital ... down to DAT, taking the tape to the transfer bay and waiting for copies. Sound designers (we used ...

Branding News: Design choice - Siemens CL75 Poppy

mirror. I'm certain a few of my friends will be squealing with delight. - Design: In-house. ...

The Work: New Campaigns - UK

the likes of Tracey Emin and Damien Hirst, who designed labels for Beck's bottles. This is being followed ...

Retail choice: Orange, Westbourne Grove, London

. Like the growth of 'stealth wealth' since the designer brands underwent chavification, this is a store ... of marketing a brand to the customer's aspirations. - Design: In-house. ...

The Work: New Campaigns - UK

about the brand. The negatives include: "No improvements. No new recipe. No new pack design. No bigger ... direct marketing campaign designed to boost sales of BT broadband. The mailer promotes the benefits ...

MPG triumphs at Campaign Media Awards

Wi-Fi for Dummies, a 30-page paperback introduction to wireless internet, designed to broaden Intel's appeal, was the idea that won Media Campaign of the Year for the Havas agency. Around 1.2 million copies of the book were distributed through Dixons stores and with The Mail on Sunday to reach ...

Media Planning Group triumphs at Campaign Media Awards

'Wi-Fi for Dummies', a 30-page paperback introduction to wireless internet, designed to broaden Intel's appeal, was the idea that won Media Campaign of the Year for the Havas agency. Around 1.2m copies of the book were distributed through Dixons stores and with The Mail on Sunday to reach beyond ...

Design Awards: Product design

of design. It managed to retain the design language of previous Motorola phones while introducing an iconic format that helped it stand out from the crowd. Motorola has a history of innovative design ... identifiable. Creating the handset required technological and design expertise, as well as understanding ...

Design Awards: Grand Prix

'Purity with purpose' - the design ethos behind Motorola's RAZR V3 - is a commitment to pioneering form and function. In a market that rarely stands still, mobile handsets must innovate in both design and technology to stay ahead of the pack. Design has always been a strong feature of Motorola's products ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.