Brand Health Check: Nintendo
21 Dec 2005
's dominance in handheld gaming - offers a huge screen, slick design, familiar games and controls ... ) control system - which has apparently been designed to make gaming more accessible to those still ...
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Ryvita pushes health credentials in £2m relaunch
21 Dec 2005 | by Nicola Clark
of the packs will reaffirm Ryvita's health message. The design highlights the nutritional benefits of Ryvita ...
Sector Insight: Men's fragrances - Strong scent
21 Dec 2005
making it far more likely for men to trade up to fine fragrances and designer brands. Mass ... Lauder has also developed its designer brand portfolio, with Tommy by Tommy Hilfiger proving to be its biggest success in the men's market. The company's other designer brands include DKNY for Men from Donna ...
The 10 New Rules of Branding
20 Dec 2005
, which creates whatever beverage a consumer wants, or Nike, which allows you to design a shoe online ...
Bounty assembles female team for website redesign
20 Dec 2005 | by by Daniel Farey-Jones
LONDON – Mother and baby marketing company Bounty has used a team of female designers to make its...coder to work with an established female designer and account manager. The new site uses more colour ... Business School research fellow Gloria Moss. "There are significant differences between sites designed by men and women. Currently a lot of design is anchored in the male paradigm and the finding ...
Dead bodies populate AutoTrader ads in stark drink-drive message
16 Dec 2005 | by by Julia Pearlman
The ads, created especially as part of an AutoTrader "don't drink and drive" campaign, have been designed to show the deadly consequences of driving under the influence and will feature in AutoTrader magazines nationwide until the end of January. One ad for a Vauxhall Astra 1.7D Turbo shows the car ...
Immedia Broadcasting launches in-store radio station for Ikea
16 Dec 2005 | by by Julia Pearlman
The station has been produced exclusively for the Swedish store and will launch in January in nine of its 14 UK stores, following a successful trial over the last few months. Ikea Live has been designed to motivate and entertain staff and customers with entertainment and information regarding Ikea ...
Desert Island Brands - Bill Portlock
16 Dec 2005
castaway. What would you choose and why? Design consultancy Pemberton & Whitefoord asks Bill Portlock...designers of furniture and make stuff that not only looks fantastic but is also very very comfortable ... from the flora and fauna to the local tribe. Designer and desert island survival expert Adrian ... designing their packs I feel like he's chosen "my brand". The shell coffee grinder does sound very practical ...
Nintendo targets students with puppy Best in Show campaign
16 Dec 2005 | by by Julia Pearlman
' and Nintendo DS prize pack. Geoff Howe has designed posters and flyers picturing each of the four puppies ...
Stelios takes on insurance rivals in viral hunter game
16 Dec 2005 | by by Joe Lepper
The game, called 'Insurance Hunter', has been developed by digital marketing firm Kerb and goes live today on the easymoney.com website, as well as gaming sites. It is designed to look like 1980s driving game 'Spy Hunter' and features familiar icons of insurance rivals, including Direct Line ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
