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How would the public promote London?

the Visit London logo, which was created by Wolff Olins, and the Totally London identity designed by Abbott ... and media backlash against the London 2012 logo, designed by Wolff Olins, when it was unveiled during ...

Do celebrities make advertising more effective?

showing a giant, fantasy food workshop designed like Santa's toy factory. The celebrity chef is then seen ...

Do people of different generations use the internet differently?

by youth-oriented sites such as MySpace, Facebook and Bebo. MySpace is almost deliberately designed ...

Can technology brands connect with women better?

products available at the expense of the sleek and beautifully designed and packaged products they want ...

Celebrities designing clothes - how does it influence what shoppers buy?

An increasing number of high street retailers are recruiting celebrities to design clothes for them...- as the model becomes the latest in a line of celebrities to design their own clothing range for a high street ... designed by the fashion icon. The model briefly appeared in the window of the store for about 10 seconds, before shoppers were allowed in to view the designs for 20 minutes per person in small groups. They were ...

Options 'Speed Dating' by Lowe London

chocolate available in the Options range. The campaign, comprised of several executions, is designed ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.