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Marketing's Adwatch of the Year 2007

and designed the classic Smash Martians in the 70s. Esure head of marketing Chris Bowden says that TV ... . The competition was designed to reach a broader and slightly older market than the norm, and was one of several ...

DatingDirect.com empowers women in TV campaign

DatingDirect aims to bring to life its Same game, new rules strapline in the TV ads, which break on January 1. The creative shows women being firmly in control, free-spirited and fun-loving. It is designed to appeal to men as well as women. DatingDirect has developed the campaign to raise further awareness ...

Birmingham seeks digital shop for tourism site revamp

Shortlisted agencies will be required to submit a strategic plan for the site including project weighting, timescales and budgets. The project will include hosting, interface, design, information ... refreshing the design of the corporate website , to include structure updates and construction of a content ...

David Beckham strips off for Giorgio Armani ad

. It is not the first time Beckham has had an association with the Giorgio Armani brand, having worn the designer ... few years ago while I was working with the England team when he designed our World Cup suit. I ve ...

Research Studios creates Parisian apartment for Chloe launch

LONDON - Research Studios has designed a Parisian style apartment to capture the character

Cleaning brands eye luxury market

According to a report on product trends for 2008, luxury homecare products are set to go mainstream as affluent young adults seek ways to enhance their home. The report, published by Mintel, says these products range from scented candles with designer labels to washing-up detergent made from exotic ...

The year's top 10 legal cases for marketers

packaging that winked at the relevant L Oreal designs, and published comparison charts that named ...

Twentysix London revamps Barratt Homes website

The agency won a six-way pitch for the brief to design and build the new site for Barratt Homes and to help develop its brands online. The site allows users to save their favourite properties to a My ... , continuous product development and highest standards of design, construction, quality and customer service ...

Amazon gambles on ebook market with Kindle

for more than three years. He said: Our top design objective was for Kindle to disappear in your hands ... ,000 books at launch, priced at $9.99. It is designed to reflect light like ordinary paper and uses ...

Network Rail appoints Communique 360 for retail drive

; and Give it a rest . They are designed to highlight the services available at Network Rail stations ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.