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Top 10 marketing moments: From Plan A to poking - 2007 in review

campaign designed to rebuild consumer confidence. 7. MARS' MEATY MISTAKE Do vegetarians matter? It didn ...

TFL bans Paddy Power campaign

, snacks and chocolate instead of a cooked meal. The ads are designed to promote paddypowerbingo.com - which is designed to bring gambling to a female audience. The campaign marks the latest controversy ...

Party animal

Specially designed Christmas trees were auctioned to raise more than 500,000 for the charity. Guests included Sophie Conran and the charity s president HRH The Princess Royal. ...

LifeLine hires agency to target government cash

recently won a national Financial Services Authority project that is designed to help young people provide ...

Geronimo hired for school tech push

Becta, an agency of the Department for Children, Schools and Families, oversees the procurement of ICT equipment and e-learning strategies for schools. It selected Geronimo following a competitive pitch. The agency will design and implement a campaign to reach out beyond the education community ...

Branding: Design choice - Ben Sherman and Gibson guitars

It is sweet when good strategic thinking meets cool design....collaboration with Ben Sherman's in-house design team and a specialist 'guitar artist' to create 18 uniquely ... and dodgy bass player, this works on many levels. The guitars look fabulous and the designs exude British ... - I want it. Design: In-house Guitar artist: Phillipe Dubreuille. ...

Digital: Environment Agency plans digital roster

design, strategy and marketing activity....The organisation, which is 60% owned by the government, has issued a tender asking for agencies to submit proposals to work across all aspects of its digital communications strategy. The brief is divided into three areas: design, usability and accessibility, and digital marketing. The first covers ...

Injured Action Man promotes charity drive for soldiers

audiences and raised the profile of the ABF among the general public. Martyn Brisdion, designer ...

AMV scoops Creative Agency of the Year award

. Other winners include Dare in the digital category, Redwood in customer publishing, Landor in design ...

IPA calls on government for Tupe exemption

The consultation by the Department for Culture, Media and Sport will culminate early next year with an announcement of the measures it will use to help the creative industries. Industries that will be affected include broadcasting, design, publishing and computer games. The IPA is using its input to campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.