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Top 10 marketing moments: From Plan A to poking - 2007 in review

campaign designed to rebuild consumer confidence. 7. MARS' MEATY MISTAKE Do vegetarians matter? It didn ...

Nielsen loses Barb ratings contract to TNS

and audience reporting functions. A contract for survey design and quality control / calculation methodology ... , Barb will be designed around a UK panel rather than overlapping regional panels, which Barb said ...

TFL bans Paddy Power campaign

, snacks and chocolate instead of a cooked meal. The ads are designed to promote paddypowerbingo.com - which is designed to bring gambling to a female audience. The campaign marks the latest controversy ...

DatingDirect.com empowers women in TV campaign

DatingDirect aims to bring to life its Same game, new rules strapline in the TV ads, which break on January 1. The creative shows women being firmly in control, free-spirited and fun-loving. It is designed to appeal to men as well as women. DatingDirect has developed the campaign to raise further awareness ...

Carat wins Media Network of the Year

parent company, Aegis, should also help Carat prepare for the future. These included the web design ...

Carat wins Campaign's Media Network of the Year

the web design company Marvellous Media in the UK, the digital agency Trigger in South Africa ...

Ofcom to auction off digital spectrum in 2009

in the UK for 20 years. Our approach is designed to maximise these considerable benefits for UK citizens ...

Havas Sports UK wins EDF Olympic sponsorship task

Havas Sports UK will support EDF, the sustainability partner of London 2012, by recruiting brand ambassadors and coordinating a range of marketing activities to publicise EDF s sustainability credentials. Promotional activities will include a Carbon challenge campaign, designed to encourage 12m people across ...

Pearl & Dean kicks off Hull digital cinema campaigns

films such as The Golden Compass, Sweeney Todd and I Am Legend. The commercial is designed to tempt ...

Future builds digital with T3 and TechRadar moves

TechRadar.com will replace tech.co.uk, which was soft launched earlier this year. TechRadar joins Future s BikeRadar, FileRadar, GamesRadar and the recently launched MusicRadar site. TechRadar.com is designed to offer greater technical detail in features and reviews than T3. The new site launches with more ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.