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LG leverages sponsorship of London's New Year's Eve fireworks

The Mayor of London will beam a personal message onto the Shell Building, situated on the Thames, to create what is claimed will be the world's tallest video projection. The sponsorship of the fireworks, managed by Bartle Bogle Hegarty, LG's global strategic and creative communications agency, is designed ...

Volkswagen high-kicks into latest campaign for new Golf

A martial-art style fight scene, directed by Ivan Zacharias, takes place in the German factory where the new Golf is made. The epic encounter that ensues is between the chief designer of the newest model and numerous replicates of himself. Morna Steel, communications manager at Volkswagen UK, said ...

Currys tests new logo and store design

LONDON - Currys is trialling a new logo and in-store look, created by design agency Dalziel & Pow

Bigmouthmedia to lead Cdiscount UK launch

strong offers designed to knock the existing big players off the radar. "Bigmouthmedia's international ...

Wickes launches first TV ad in 10 years

Wickes products, including tiles, decking, doors and spirit levels, designed to demonstrate the pride ...

Philips reviews UK agency arrangements

The company is conducting a wide-ranging pitch process with over 25 agencies that are currently providing experiential marketing, design, exhibitions, POS, merchandise and warehousing/fulfilment for Philips UK to formalise a new roster. Agencies invited to pitch for the business include The Field, Iris ...

The Work: New Campaigns - UK

agency n/a Designer: Pete Mould Exposure: National newspapers THE LOWDOWN Harvey Nichols ...

Xbox, Sky and BT Vision fight for digital home front

of research, design and customer technology Justin Fielder. To this end, Sky content can now be consumed ...

Vauxhall adds 'fashion' grille

LONDON - Vauxhall is partnering with luxury menswear brand Simon Carter to design two special...The designer said he hoped to resurrect the grille badge, by giving the motoring accessory a contemporary twist. Only 150 editions of the two badges will be produced, priced at 39 each. The badges can be bought at Simon Carter's London and Manchester stores, and the designer's website. Insignia, which goes ...

Sony breaks animated Christmas TV campaign

audio player, Rolly. The stop-frame animation campaign is designed to promote Sony's brand values ... , Gaming, Imaging and Service. Central to the campaign are newly-designed Sony Centre bags featuring the rainbow logo, designed to depict Sony as 'vibrant' in contrast to the negative feelings associated ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.