to remove filtersKellogg's Special K creates new website for slimming challenge
22 Dec 2008 | by Staff
that is designed to encourage people to lose weight.
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Diageo pushes malt whisky in campaign by EHS Brann
23 Dec 2008 | by Jacquie Bowser
screensaver or desktop wallpaper. The campaign is designed to drive traffic to the site and encourage users ...
Tayburn wins Chewits rebrand
16 Dec 2008 | by Dan Leahul
LONDON - Design agency Tayburn scooped Chewits' redesign brief and will be tasked with revamping..., along with tangible evidence that its packaging design works right through to the bottom line, which ...
Coca-Cola revisits iconic Christmas poster art
09 Dec 2008 | by Staff
, designed by AKQA. These include Christmas cards to send to friends via mobiles, a Google maps application ...
Diageo plans pub push to buoy on-trade sales
09 Dec 2008 | by Joe Thomas
The activity, dubbed 'Love the Pub', is designed to increase footfall and boost pubs' appeal to a wider demographic so they are used during the day and not just in the evenings. It follows a grass ... pubs this year and featured actor and landlord Jason Flemyng. The activity was designed to highlight ...
The Week: Advertising News - AMV unveils Black Grouse
05 Dec 2008
The introduction of the new bird is designed to promote the company's Black Grouse whisky, which was launched in early 2008. Called "stormy night", the ad shows the silhouette of a grouse walking through a dark forest on a stormy night. As the sky lightens, it becomes apparent that the grouse is black ...
The Work: New Campaigns - UK
05 Dec 2008
director: Tim Milne Planner: Matter Media Designer/photographer: Matter Media Exposure: 30,000 opt ...
Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
of design agency FLB told Marketing: 'People don't understand where the discount brands fit with Tesco ...
Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
, and which is designed to build brand equity, engage the shopper and lead him/her to make a purchase. It can ...
TMW produces Sainsbury's DM campaign
02 Dec 2008 | by Matt Williams
coupons, as well as tips designed to help consumers with their festivities. The tips are linked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
