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Augmented reality: Don't believe the hype

and programmers and designers can have a huge amount of fun with it, but the jury is still out on whether ... have a certain wow factor, but AR designers are faced with the law of diminishing returns. The consumer ... for the sake of being cool is no longer enough." Lynne Murray, head of design and marketing at software ...

Augmented Reality: Special report - Don't believe the hype

and programmers and designers can have a huge amount of fun with it, but the jury is still out on whether ... have a certain wow factor, but AR designers are faced with the law of diminishing returns. The consumer ... for the sake of being cool is no longer enough." Lynne Murray, head of design and marketing at software ...

Peter Rabbit TV series to 'democratise' character's appeal

The two companies will work together on an animation series design for international distribution to exploit the ongoing appeal of Potter's characters, including Jemima Puddle-duck, around the world. Lord ... designed and patented a Peter Rabbit doll in 1903. She went on to approve the first range of Peter Rabbit ...

Eurostar cancels marketing activity and prepares 2010 rethink

's Twitter feed and Facebook page were designed to reinforce its 'Little break, big difference' marketing ...

Campaigns: Earth Hour 2009

enlisted including UN Secretary-General Ban Ki-moon, fashion designer Giorgio Armani, Coldplay, footballer ...

Eurostar hands visual brief to London firm SomeOne

LONDON - Design agency SomeOne has won the contract to create a new visual identity for Eurostar....the planned redesign of the trains' interiors and exterior livery by Italian designer Pininfarina . The first ...

Trading Places (18 Dec): This week's people moves in advertising, marketing and media

) Marketing My-wardrobe.com , the online retailer of "accessible luxury" womenswear and menswear designer ...

YouTube bans NHS video of drunk girl urinating in street

designed to highlight the dangers of drink to young people in Derbyshire. The video that has been banned ... Derbyshire Primary Care Trust said: This video does have a dark humour in it designed to capture ...

Facebook offers brand consultants for Fan Pages and apps

The directory of consultants, called the 'Preferred Developer Consultant Program', is initially quite small with only 14 listed who have a proven track record of developing for the social networking site. According to Facebook the directory of consultants is designed to help brands, celebrities ...

Wallpaper launches augmented reality special issue

The cover of the design and fashion magazine springs into life when readers hold it in front of a webcam, which transforms the flat page image of graduate designer J rund Blikstad's 'Wall Cubes' into 3-D. Readers can rotate and view the shelving from various angles by moving the magazine in front ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.