to remove filtersGreggs appoints Gratterpalm to advertising account
01 Dec 2009 | by Staff
strategy; it has worked with Gratterpalm on in-store design projects since 2008. In October, the bakery ...
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Krispy Kreme plots UK ad debut
08 Dec 2009 | by Staff
, the confectionery brand appointed design consultancy CADA to localise its brand for British consumers. ...
Restaurants and retailers refresh their brands by revamping their stores
01 Dec 2009 | by Amy Golding
revamped designs for all stores it opens in the UK in the future. Mark Hewitt, director of design agency ... Kindleysides, which worked on the design of Timberland's store in the Westfield shopping centre in London ...
Pizza Hut introduces box designs for Christmas
25 Nov 2009 | by Joe Thomas
LONDON - Pizza Hut is rolling out festive designs for pizza-delivery boxes to promote its seasonal...-fareast-language:#0400; mso-bidi-language:#0400;} The boxes, designed by Elvis, will support Christmas-themed products such as the Festive Fruit Meltdown. Each box in the series has a gift wrapping design complete ... 800,000 deliveries before Christmas, which will all carry the designs. ...
McDonald's to trademark slang-brand 'Maccy D's'
24 Nov 2009 | by Amy Golding
'm lovin' it!' strapline, which was designed to take the brand in a fresh direction. At the time ...
Coffee Republic revamps stores to attract women
18 Nov 2009 | by Amy Golding
-fareast-language:#0400; mso-bidi-language:#0400;} The brand has tasked design agency Conran Partners to refresh ... .' He added that a modern and cool' design will help push the chain into its next phase of growth ...
Starbucks launches heritage branding in the UK
06 Nov 2009 | by Amy Golding
, senior vice president of global design and development for the coffee chain said: From now on Starbucks stores will adopt a local design approach. There will never be a store that contains every one of the same elements.' Pfeiffer added then new store was designed to surprise its customers. The new ...
Mark Ritson on Branding: The six core skills needed to be a great marketer
21 Oct 2009 | by Mark Ritson
students in the right direction, my final few classes of the semester are designed to highlight what a ...
The Marketing Profile: Scott Jefferson of Greggs
15 Sep 2009 | by Gemma Charles
the strength of its bakery heritage, with store layouts designed to encourage browsing and increase the number of items purchased. The challenge for us in shop design is to work on improving the ambience ...
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
broker AON's product design and development division, agrees. I need market research that adds real ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
