to remove filtersTop five green initiatives in marketing in 2009
15 Dec 2009 | by Nicola Clark
. The initiative, designed to reduce household food waste, is part of chief executive Sir Terry Leahy's plan ...
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My-wardrobe.com appoints Amanda Metcalfe as marketing director
16 Dec 2009 | by Joe Thomas
designer fashion, has appointment Amanda Metcalfe, as marketing director...., shoes and accessories from accessible luxury' designers including Polo Ralph Lauren, Paul Smith ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
to the design-devoid base-level ranges favoured by Britain's biggest supermarkets. Crucially, the range had ...
LoveFilm rolls out direct Christmas campaign
09 Dec 2009 | by Joe Thomas
running online and offline, designed to encourage existing customers to recruit their friends and family ...
Orange appoints iris to handle in-store account
07 Dec 2009 | by Joe Thomas
. The first store design, called 'Community' encourages customers to make the most of their mobile. The second, 'Multimedia', is designed to drive customer trial of the latest multimedia technology for mobiles ...
Restaurants and retailers refresh their brands by revamping their stores
01 Dec 2009 | by Amy Golding
revamped designs for all stores it opens in the UK in the future. Mark Hewitt, director of design agency ... Kindleysides, which worked on the design of Timberland's store in the Westfield shopping centre in London ...
Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels
01 Dec 2009 | by Mark Ritson
. Rather than the drab, blank design of traditional budget lines, this was a well-designed package ... private label - a product designed for and sold by retailers exclusively in their own stores - is rapidly ...
George at Asda launches Body Sculpt Vest to minimise 'man-boobs' and give an 'instant six-pack'
26 Nov 2009 | by Nicola Clark
LONDON - Supermarket giant Asda is launching a Body Sculpt Vest designed to give men an 'instant
Topshop launches dress-hire service using celebrity frocks
24 Nov 2009 | by Nicola Clark
to hire the designer dresses from TopShop's flagship Oxford Circus store in London from 26 November until ... 'Connor. Designers such as Herve Leger, Dolce Gabbana and Zac Posen's dresses will be included in the hire range. Additionally Christopher Kane - who recently designed a sell-out range for Top Shop will be creating a one off ...
Big retailers set their sights on small villages
24 Nov 2009 | by Amy Golding
that Tesco is very good at adapting its brand format because it has innovative and flexible store designs ... for the retailer. She points out that its convenience-store format is designed to retain trade in the local ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
