to remove filtersCreating a loyal following
03 Nov 2010 | by Trevor Clawson
recently launched iPhone apps, designed to introduce a sense of immediacy to their loyalty programmes. 'It ...
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WPP buys US DM house
09 Dec 2010 | by Ed Owen
This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...
Royal Mail seeks to increase business mail prices
18 Oct 2010 | by Daniel Farey-Jones
service. According to Postcomm, while price controls are designed to constrain how much Royal Mail can ...
Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
interface design to social experience design. Hugh Burrows is the planning director at Que Pasa ...
Get Real
15 Oct 2010 | by Rik Haslam, RAPP
. Next we need some new people. Diverse talents like games designers, cultural anthropologists ... keyword terms or promoting a positive blog statement. What is important is designing your solution ...
A New Vision
15 Oct 2010 | by Professor Derek Holder, IDM
, but well-designed infrequent e-mails, which really contain what the customer wants to hear - not just what ...
We Want Action
15 Oct 2010 | by Paul Munce and James Middlehurst, MBA
designed to generate direct response. Without detailed analysis, these leads could easily have been ...
What Next in Engagement
14 Oct 2010 | by Suzanne Bidlake
, according to Garner: "The nature of the work is so diverse that you could mix a Wii designer, a PR person, a social network planner and an offline designer, and see what happens." With so many talents ...
Energy Saving Trust hands DM account to SFW
08 Oct 2010 | by Sara Kimberley
SFW s first task will be to review the marketing strategy for companies who run a fleet of more than 50 vehicles. Dubbed the Green Fleet Review, it is designed to help businesses lower running costs, reduce environmental impact and enhance corporate social responsibility. The trust which was set up ...
Ofcom changes rules on silent calls
07 Oct 2010 | by Daniel Farey-Jones
The telecoms and media regulator believes silent calls are mainly generated by answer machine detection technology that is designed to detect answer machines and thus save outbound call handlers from making a wasted call. When the technology sometimes mistakes a "live" consumer for an answering ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
