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Ogilvy and JWT join forces to create one-stop shopper marketing agency

22 Dec 2010 | by Sara Kimberley

JWT/OgilvyAction will launch in North America and conduct business under the OgilvyAction and JWT Action brands. Malone will rebrand as JWT Action. The joint venture is to be a new model in shopper marketing, designed to help brands and retailers reach and influence consumers at every touchpoint along ...

Proximity ECD Duncan Gray quits for new venture

17 Dec 2010 | by Sara Kimberley

a new division within the agency designed to attract ethical, sustainable and "belief ...

Gyro HSR and The Red Brick Road among new IPA members

14 Dec 2010 | by Sara Kimberley

Other agencies to join the Institute of Practitioners in Advertising are direct marketing and design agency Armadillo, creative agency My Agency, tech communication company Digger, and advertising and production agency, The Minimart. The new entrants bring the number of agencies in the IPA membership ...

Engine acquires second US agency

13 Dec 2010 | by Sara Kimberley

, vitamins and design of the next Vitaminwater drink. Noise will sit within Engine s USA division, led ...

WPP buys US DM house

09 Dec 2010 | by Ed Owen

This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...

Branding Agency of the Year: The Partners

08 Dec 2010 | by Rachel Barnes

designing a logo that might have dated over the course of the 10-year campaign, The Partners created a ... design. Judges believed that the venture demonstrated strong thought leadership and entrepreneurial ... with The Saucy Fish Co for its design credentials. With a relatively small budget, the seafood-and-sauce brand ...

Starcom launches carbon emissions tracker for ad campaigns

07 Dec 2010 | by Katherine Levy

, have launched a tool designed to calculate the carbon footprint of ad campaigns....CarbonTrack is designed to help advertising and media agencies monitor and reduce their carbon emissions. It evaluates the carbon output of an advertising campaign throughout its lifecycle, from concept to impact, and takes account of activity in TV, radio, outdoor, magazines, newspapers, digital ...

Agencies aim to heat up needy Londoners with festive tweets

07 Dec 2010 | by Sarah Shearman

Saint@RKCR/Y R launched a social media competition to design a new animated character to appear ...

Havas Media expands digital team

06 Dec 2010 | by Katherine Levy

that, he worked at mobile operator 3, where he designed and implemented reporting systems. Healy ...

Dentsu London: The Hadron Collider

03 Dec 2010 | by Ida Rezvani and Beeker Northam, Dentsu London

to mean all kinds of brand experience - architecture, design, product, technology, service - all ... -proof agency needs experienced designers, interaction designers, product innovators, service experts, urban ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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