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Weight Watchers launches record New Year campaign

22 Dec 2010 | by Rachel Barnes

, this campaign has been designed to drive brand reappraisal among existing and potential new members." About ...

CREATIVE STRATEGY: T-Mobile sings its way to a higher plane

16 Dec 2010 | by Simon S Kershaw

) and made it it's own. Whether by accident or design, the emotional power of this property turns a hard ...

Breakthrough Breast Cancer hunts agency for 2011 campaign

16 Dec 2010 | by Katherine Levy

, which to date has raised over 10.5m in the UK, was designed to raise money from Breakthrough Breast ...

McCann Erickson and UM win £5m Tempur mattresses account

14 Dec 2010 | by Katherine Levy

first responsibility will be a new TV campaign designed to increase awareness and perception ...

Top 10 marketing mishaps of 2010

14 Dec 2010 | by Nicola Clark

collection created in partnership with designer Rodarte. The range was said to have been inspired ... opened up the debate further by letting anyone compete to design another new logo. However, users posted ... trying to get free designs. Primark bikini Primark hit the headlines in March after it was forced ...

Top 10 marketing moments of 2010

13 Dec 2010 | by Nicola Clark

controlled 95% of the tablet computer market in the third quarter of 2010. The design-focused technology ...

Audi to launch A7 Sportback ads during X Factor final

10 Dec 2010 | by Alex Brownsell

to convey that the car has been engineered just as the designers initially imagined it. The 60-second ad ... with the visual impact of the film. The A7 designer was given a blank sheet of paper to create this car and we wanted to recreate his imagination in the design process." According to sources, ITV is expected ...

Tourism Ireland in social media push

09 Dec 2010 | by Sara Kimberley

of the audience and celebrate the diversity of people s Irishness around the world. "Designed to engage ...

Branding Agency of the Year: The Partners

08 Dec 2010 | by Rachel Barnes

designing a logo that might have dated over the course of the 10-year campaign, The Partners created a ... design. Judges believed that the venture demonstrated strong thought leadership and entrepreneurial ... with The Saucy Fish Co for its design credentials. With a relatively small budget, the seafood-and-sauce brand ...

Starcom launches carbon emissions tracker for ad campaigns

07 Dec 2010 | by Katherine Levy

, have launched a tool designed to calculate the carbon footprint of ad campaigns....CarbonTrack is designed to help advertising and media agencies monitor and reduce their carbon emissions. It evaluates the carbon output of an advertising campaign throughout its lifecycle, from concept to impact, and takes account of activity in TV, radio, outdoor, magazines, newspapers, digital ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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