to remove filtersProximity ECD Duncan Gray quits for new venture
17 Dec 2010 | by Sara Kimberley
a new division within the agency designed to attract ethical, sustainable and "belief ...
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Ogilvy and JWT join forces to create one-stop shopper marketing agency
22 Dec 2010 | by Sara Kimberley
JWT/OgilvyAction will launch in North America and conduct business under the OgilvyAction and JWT Action brands. Malone will rebrand as JWT Action. The joint venture is to be a new model in shopper marketing, designed to help brands and retailers reach and influence consumers at every touchpoint along ...
Breakthrough Breast Cancer hunts agency for 2011 campaign
16 Dec 2010 | by Katherine Levy
, which to date has raised over 10.5m in the UK, was designed to raise money from Breakthrough Breast ...
McCann Erickson and UM win £5m Tempur mattresses account
14 Dec 2010 | by Katherine Levy
first responsibility will be a new TV campaign designed to increase awareness and perception ...
Gyro HSR and The Red Brick Road among new IPA members
14 Dec 2010 | by Sara Kimberley
Other agencies to join the Institute of Practitioners in Advertising are direct marketing and design agency Armadillo, creative agency My Agency, tech communication company Digger, and advertising and production agency, The Minimart. The new entrants bring the number of agencies in the IPA membership ...
Engine acquires second US agency
13 Dec 2010 | by Sara Kimberley
, vitamins and design of the next Vitaminwater drink. Noise will sit within Engine s USA division, led ...
Coca-Cola hands Universal McCann EMEA search account
13 Dec 2010 | by Sara Kimberley
, the "designated driver" campaign, now in its third year, is run in conjunction with the Department for Transport ...
WPP buys US DM house
09 Dec 2010 | by Ed Owen
This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...
Starcom launches carbon emissions tracker for ad campaigns
07 Dec 2010 | by Katherine Levy
, have launched a tool designed to calculate the carbon footprint of ad campaigns....CarbonTrack is designed to help advertising and media agencies monitor and reduce their carbon emissions. It evaluates the carbon output of an advertising campaign throughout its lifecycle, from concept to impact, and takes account of activity in TV, radio, outdoor, magazines, newspapers, digital ...
Agencies aim to heat up needy Londoners with festive tweets
07 Dec 2010 | by Sarah Shearman
Saint@RKCR/Y R launched a social media competition to design a new animated character to appear ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
