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Top 10 marketing mishaps of 2010

collection created in partnership with designer Rodarte. The range was said to have been inspired ... opened up the debate further by letting anyone compete to design another new logo. However, users posted ... trying to get free designs. Primark bikini Primark hit the headlines in March after it was forced ...

Stella McCartney targets UK with e-commerce

Stella McCartney, the fashion designer, has launched an e-commerce site in the UK for the first...The online shop is a relaunch of the US site and will be available in eight European countries by spring 2011. The site sells McCartney s collections, including ready-to-wear, accessories, and lingerie. It also features "Stella's Picks", where the designer recommends her favourite items ...

H&M Lanvin collection to hit stores tomorrow

It will feature separate collections of womenswear, menswear and accessories designed by Alber ... M has been producing collections in collaboration with famous fashion designers since 2004. Previous ranges have been designed by Karl Lagerfeld, Viktor Rolf, Roberto Cavalli and Stella McCartney. H M ...

A familiar new strategy

. - Increasing focus on homewares and segmenting the offer into classic, contemporary and design. ...

Burberry sales soar on the back of digital and brand strategy

" designs never before sold at a discount, helping to push its gross business margin up to 64.3%. Pre ... to promote its classic coat designs. Sarah Manley was appointed chief marketing officer last month ...

Helen Edwards on Branding: The contrast ratio

looking at pack design would also do well to check whether their consumers' aesthetic thermostat has been raised through their engagement with other brand categories. The foot care brand Compeed designed its ...

Matalan to return to TV

It is the first Christmas campaign the discount fashion retailer has commissioned since 2005. Carly Hughes, Matalan senior brand manager, said TV ads had been dropped while the company focused on: "Improving the shopping experience for our customers from the design of product, the quality of product ...

Asda offers chance to meet Miley

The promotion ties to the Miley and Max clothing range at Asda's George that launched in September, designed by noted fashionista Max Azria, and "inspired" by the Miley Cyrus look. Cyrus, who is also known by her on-screen alter ego Hannah Montana, will be in the country to publicise the clothing range ...

Karmarama to produce La Senza Christmas campaign

. The campaign, through Euro RSCG, emphasised La Senza's design and fit and used the strapline: "Fabulously ...

Close-Up: Why spending heavily on advertising is the latest fashion on the high street

fashion brands such as Topshop and New Look turning around designer looks so quickly, even the designers ... store." Also featured in the spot are Very.co.uk's celebrity designers Fearne Cotton and Holly ...

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