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Weight Watchers launches record New Year campaign

, this campaign has been designed to drive brand reappraisal among existing and potential new members." About ...

For Goodness Shakes launches £1m push

The campaign, called "Training hurts. Tomorrow doesn't have to" has been created in-house and in partnership with agencies Frank Design, Joe Digital, RM Photo, w3 digital and Trigger Design. It focuses on athletes and consumers who play sports regularly, highlighting the brand's purpose for sports recovery ...

Molson Coors hires Echo as strategic brand partner for Carling

Brewer Molson Coors has hired design agency Echo as the strategic brand partner for its top selling

Top 10 marketing mishaps of 2010

collection created in partnership with designer Rodarte. The range was said to have been inspired ... opened up the debate further by letting anyone compete to design another new logo. However, users posted ... trying to get free designs. Primark bikini Primark hit the headlines in March after it was forced ...

Top 10 marketing moments of 2010

controlled 95% of the tablet computer market in the third quarter of 2010. The design-focused technology ...

Coca-Cola hands Universal McCann EMEA search account

, the "designated driver" campaign, now in its third year, is run in conjunction with the Department for Transport ...

Hovis man to head Premier Foods marketing

Premier said the appointment was designed to "accelerate the growth of its portfolio of its brands". His new role will become effective from 1 January 2011 and will combine the lead marketing roles of Premier's Hovis and grocery divisions. Goldstone's previous role will cease. Goldstone will have ...

Heineken to sell branded goods via Facebook shop

. Heineken is finalising plans to standardise its branding globally, too. Having altered its logo design ... bottle and can designs. New ways to sell Sep 2009 French Connection launched YouTique, selling ...

Mother lands £30m Beck's global account

" campaign with four new label designs created by bands Ladyhawke and Hard-Fi. As part of the campaign ...

Coca-Cola offers 'Bogof' as part of responsible drinking campaign

The "designated driver" campaign, created by Iris, is run in conjunction with the Department for Transport and is now in its third year. The cola brand is offering "a buy one, get one free" Coca-Cola or Diet Coke to responsible drivers who opt for soft drinks. Coca-Cola GB said it gave away one million ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.