to remove filtersBA takes on budget airlines in new ad campaign
08 Nov 2010 | by Ed Owen
designed to highlight the hidden extras that lie behind the low headline fares.
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Opinion: Could people ever feel affection for Heathrow Airport as an event venue?
01 Dec 2010 | by Staff
, modern and associated with stylish architecture and design. Some people head there early just to shop ...
Virgin Atlantic hires Deutsche Bank to assess airline's market position
05 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
vignettes set to Muse s Feeling Good , designed to highlight the experience of flying with the carrier ...
EasyJet campaigns against air passenger duty tax
29 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
." APD is a government tax designed to offset the effect of carbon emissions on the environment from ...
Air NZ recoils from provocative crew in latest push
08 Oct 2010 | by John Reynolds
Zealand is also offering "enhanced beds" designed to turn into seats, fresh food cooked onboard ...
Eurostar invests £700m in its fleet
07 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
design has the capacity to carry more than 900 passengers and their luggage, and carry 20% more seats ...
Opodo refreshes site amid strategy rethink
06 Oct 2010 | by Sarah Shearman
The brand aims to highlight that its service is unlike those of other travel websites, which aggregate similar content. Opodo has hired digital agency Work Club to handle its online marketing, following a four-way pitch. The revamp will include a refresh of the Opodo website, making its design ...
Virgin Atlantic 'feeling good' by RKCR/Y&R
01 Oct 2010
It features a series of surreal vignettes designed to highlight the experiences of flying with the airline. ...
Virgin Atlantic launches £6m global ad campaign
01 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
Created by RKCR/Y R, the campaign features a series of surreal vignettes designed to highlight the experiences of flying with the private airline. The "tongue in cheek" ads showcase the classic red stewardess uniforms and the bar, and uses Muse's 'Feeling Good' on the soundtrack. Media has been handled ...
Virgin Atlantic unveils global ad campaign
01 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
The airline's debut TV advertising in the US will air during the major league baseball playoffs. The campaign, created by RKCR/Y R, breaks in the UK this Sunday (3 October) on Sky at 5pm during the Arsenal v Chelsea game. Media has been handled by MGM OMD. It features a series of surreal vignettes designed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
