to remove filtersProximity ECD Duncan Gray quits for new venture
17 Dec 2010 | by Sara Kimberley
a new division within the agency designed to attract ethical, sustainable and "belief ...
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Ogilvy and JWT join forces to create one-stop shopper marketing agency
22 Dec 2010 | by Sara Kimberley
JWT/OgilvyAction will launch in North America and conduct business under the OgilvyAction and JWT Action brands. Malone will rebrand as JWT Action. The joint venture is to be a new model in shopper marketing, designed to help brands and retailers reach and influence consumers at every touchpoint along ...
McCann Erickson and UM win £5m Tempur mattresses account
14 Dec 2010 | by Katherine Levy
first responsibility will be a new TV campaign designed to increase awareness and perception ...
Gyro HSR and The Red Brick Road among new IPA members
14 Dec 2010 | by Sara Kimberley
Other agencies to join the Institute of Practitioners in Advertising are direct marketing and design agency Armadillo, creative agency My Agency, tech communication company Digger, and advertising and production agency, The Minimart. The new entrants bring the number of agencies in the IPA membership ...
Engine acquires second US agency
13 Dec 2010 | by Sara Kimberley
, vitamins and design of the next Vitaminwater drink. Noise will sit within Engine s USA division, led ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
controlled 95% of the tablet computer market in the third quarter of 2010. The design-focused technology ...
Coca-Cola hands Universal McCann EMEA search account
13 Dec 2010 | by Sara Kimberley
, the "designated driver" campaign, now in its third year, is run in conjunction with the Department for Transport ...
Audi to launch A7 Sportback ads during X Factor final
10 Dec 2010 | by Alex Brownsell
to convey that the car has been engineered just as the designers initially imagined it. The 60-second ad ... with the visual impact of the film. The A7 designer was given a blank sheet of paper to create this car and we wanted to recreate his imagination in the design process." According to sources, ITV is expected ...
WPP buys US DM house
09 Dec 2010 | by Ed Owen
This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...
Tourism Ireland in social media push
09 Dec 2010 | by Sara Kimberley
of the audience and celebrate the diversity of people s Irishness around the world. "Designed to engage ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
