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Also, I should say that I ve nothing against "engineering" as the positioning for a brand. After all, BMW spent years, if not decades, propounding their belief in precisely how a car should be put together. But, and it is a big but, BMW translated their passion for automotive design ...
Engine was handed the business without a pitch, and will be responsible for brand campaigns, creative designs, communication planning and project management. The work will be pro bono, and is led by Engine's strategy director, Alison Wright, and its joint executive creative director, Steve Aldridge ...
to launch Kinect, a motion-sensitive, hands-free device, designed to rival the Nintendo Wii console ...
. He started his career designing and building brand websites, and set up McCann Online at McCann ...
team at MHP. Deshmukh said the new structure was designed to help it better respond to clients ...
, designed by Stella McCartney, was launched last week in anticipation of the games. In addition, royalty ...
Campbell will head creative for the agency s UK content and joins the Anomaly partners Paul Graham and Geoff Gray on its management team. Anomaly is in the process of hiring two creative directors to work alongside Campbell to oversee its digital and design-led output. Campbell s 1999 "surfer" spot, created ...
Radox has launched a campaign to promote its new range 'designed for the men of the world', which...The first ad sees the fictitious Bollywood mega star Abhi Mumtaz extol the virtues of the range s Shower Gel and Shampoo 2-in-1. Despite being quite the preening, image-obsessed star, he has an extraordinarily hairy back, perfectly designed for the two-in-one product. ...
pre-Christmas period. The catalogue has a high-end, glossy feel and features designer labels ... Ruis. In addition, John Lewis will launch its own take on the rival 'Designers at Debenhams' strategy of offering lower-priced ranges from high-end designers. The designers include Osman Yousefzada ...
version of The Office. 'The campaign is designed to communicate a clear message - October can ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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