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Consumer PR: Targeting the next generation

kids to 'Run the Factory' for a day, join a sweet-tasting session and design their own dream sweet ...

Brahm names its joint MDs prior to an expected MBO

Directors John Morgan and Julie Hanson have taken on the roles in a move designed to allow a smooth succession plan to its outgoing founders, chairman Mike Baxandall, deputy chairman Clive Rand and director of asset management Tony Handley. Rand and Handley are due to leave at the end of the year ...

Doggett outlines restructure plans for Borkowski PR

, digital, events, advertising, broadcast production/ design and radio. Doggett, who filled a newly ... such as events and design in a bit of an ad hoc way. 'We are formalising this under the Borkowski Friends ...

EDITORIAL: War propaganda is failing the West

by the plight of those Afghans designated as collateral damage. So how exactly did Osama bin Laden ...

GLOBAL RANKINGS 2001: USA - Handle with care. Dot.com demises, changes in the White House, and mergers within the industry have all impacted markedly on the US PR industry. The future still looks bright, but caution is the watchword. Adam Leyland reports

in late September last year (a move designed by chief exeuctive Larry Weber to become the top agency ...

Third Planet sets up a dedicated boardsports unit

Third Planet International has opened what is likely to be the UK's first division devoted solely to boardsports. Alex Weller heads the team of four, all of whom are dedicated skateboarders. The division will focus on activity within the boardsports community, offering PR, advertising, design and marketing ...

Lucozade turns to RED for Sport drink accessibility

is designed to be complementary to exercise. It targets people participating in sport at every level - from ...

STOP PRESS: John Lobb hires Wild Card for press and PR

taken on by fashion designer Tristan Webber, to handle his PR....Shoemaker John Lobb has hired Wild Card PR for a UK press and PR campaign. And Aurelia PR has been taken on by fashion designer Tristan Webber, to handle his PR. ...

McLaren leads WPP teams on Boots account

Hill and Knowlton s London chairman David McLaren has taken on a roving brief to co-ordinate all WPP s pounds 80 million work for Boots. He is thought to be the first senior PR practitioner - albeit one with an advertising background - to lead sister advertising, below the line and design ...

MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

-the-line, design, media and new media. Each of those is subdivided, so that media offers print and publishing, film ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.